Sunday, August 4, 2013
Globe Won Excellence in Branding Award
Globe Telecom won a new award in the recently concluded 4th CMO Asia Awards for Excellence in Branding and Marketing held last July 31 in Pan Pacific Singapore.
An independent jury of Senior Professional coming from Marketing, Branding, Advertising, Public Relations, Brand Strategy and Corporate Communications chose Globe in CMO's third category, the award for Brand Excellence in Telecom Services Sector.
According to Yoly Crisanto, Head of Globe Corporate Communications, Branding is important since it provides the interface between the consumers and the company and shows how much a service product is accepted by the public.