|Epson Bags Silver Award for Excellence in Integrated Marketing (B2B)|
Epson, the number one projector manufacturer in the world, has won another award, this time at the most prestigious Marketing Excellence Award 2015 in Singapore, wherein they bagged the highly-sought Silver Award for Excellence in Integrated Marketing (B2B).
The Marketing Excellence Awards is regarded as one of the most important events in Singapore that recognizes the excellence in the marketing communications services industry. Meanwhile, the Integrated Marketing (B2B) award acknowledges the achievement of Epson's efforts in effectively reaching and conveying its marketing messages to the right audiences within Southeast Asia, which in turn helps to the completion of overall business objectives.
Also Read: Epson To Expand Manufacturing Plant in the Philippines
The "Masters of Innovation" campaign utilized combinations of integrated media and digital contents to effectively increase brand awareness of Epson, particularly the company's line of interactive projectors, including the world's first touch-enabled 3LCDs. The strategy includes collaboration with schools and businesses, print advertorials, billboard sites as well as creating customer story videos and leveraging social media.
Epson's market share for projectors continues to grow as its posted a huge growth of 9.6%, the highest increment since 2011. To know more about Epson, you can visit their Facebook page at https://www.facebook.com/EpsonPhilippines