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| Epson Wins Two Awards at the Marketing Excellence Award 2016 |
During the 2016 Marketing Excellence Awards organized by Marketing Magazine, Epson won two Bronze Awards for Excellence: one in the field of B2B Marketing for their ENGAGE2WIN Regional Dealers Program in Singapore and another for the company’s Corporate Social Responsibility initiative to sponsor young football players from the National Football Academy to further training abroad.
The B2B Marketing category recognizes the best efforts to combine marketing, branding, communications, and advertising for B2Bs. That being said, ENGAGE2WIN is a point-based rewards program wherein dealers of large format printers in Indonesia, Malaysia, Philippines, Singapore, and Thailand can redeem rewards via an online catalogue based on the points that they have. These points are based on the large format printer sales they make.
Aside from the rewards, ENGAGE2WIN has also helped improved the relationship between Epson and its dealers. Dealers from three of the five countries mentioned had a registration rate of at least 90 percent during the first quarter of 2016 while 100% of the rewards budget has been expended by the second quarter of 2016.
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Aside from the Bronze Award for Excellence, Epson’s ENGAGE2WIN also garnered a Silver Award for Best Regional Loyalty Marketing Campaign at the 2016 The Loyalty & Engagement Awards by Marketing Magazine.
As for its Corporate Social Responsibility thrust, Epson engaged in a three-year sponsorship with the Football Association of Singapore to improve awareness for local football and increase the talent level of homegrown players. For the latter, the company initiated training stints for young footballers with Matsumoto Yamaga FC last June 2015. By December of the same year, Singapore national goalkeeper Izwan Mahbudthe had a chance to train and be scouted by Yamaga FC. In June 2016, six under-14 and under-15 youth players had a series of training with top J-League players.