Dell Teams Up with Sony Pictures' Spiderman: Homecoming

Anjie lou delos Reyes
Dell Teams Up with Sony Pictures' Spiderman: Homecoming
Dell Teams Up with Sony Pictures' Spiderman: Homecoming

Both behind and in front of the camera, Dell and Sony Pictures agreed to a global marketing campaign through the “Spiderman: Homecoming” movie that features the brand’s latest Inspiron 15 7000 gaming laptop.

Through the partnership, the film will include Dell products on its storyline, as well as a full-scale marketing and promotional ads. The collaboration also features a TV spot, cinema, print, digital advertising, out-of-home placements, and consumer engagement activations.

Also Read: Dell Introduces AIO and Gaming Desktops at Computex 2017

The campaign is also expected to give the best visual gaming experiences, as they engage with Fans.
“We are proud that that Sony Pictures Imageworks looks to us, and solutions such as the Precision rack 7910 workstations, to deliver the reliable performance for incredible visual effects that make films like Spiderman: Homecoming possible,” Vice President and General Manager Rahul Tikoo, Dell Precision workstations, said.
Tikoo also claimed that teaming up with Imageworks goes beyond the film, as they make sure to deliver the transformative solutions that Sony might need for the upcoming immersive storytelling.

Apart from these, Dell has partnered with Sony Pictures Virtual Reality on Spiderman: Homecoming VR, too.

Meanwhile, the “Spiderman: Homecoming” movie is now showing at local cinemas.

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