Fujifilm Philippines Introduces Liza Soberano As Its Newest Brand Ambassador

Anjie lou delos Reyes
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Fujifilm Philippines Introduces Liza Soberano As Its Newest Brand Ambassador
Fujifilm Philippines Introduces Liza Soberano As Its Newest Brand Ambassador

Fujifilm Philippines recently revealed their newest brand endorser Ms. Liza Soberano, one of the country’s most beautiful idols, at the Fujifilm’s Photo Art City in SM Mall of Asia.

During the launch, the popular actress claimed that she always fond of capturing unforgettable moments, beautiful places, and people.

“I’m very interested in taking photos other than of myself and I actually want to venture into photography in the future. I’m so lucky to be Fujifilm’s IT girl as I’ve been using a Fujifil camera ever since,” Soberano added.

During the event, the camera maker also re-launch the Fujifilm X-A3, which flaunts a vintage chic yet classic design that is stylish enough without compromising its function. Made to match people who love taking selfies, its LCD monitor could be tilted up to 180 degrees, too. Also, it has a new innovated 24.2-megapixel APS-C sensor, as well as new touch screen operation to elevate your selfie-gaming.

Liza Soberano Taking Groufie with the Fujifilm X-A3
Liza Soberano Taking Groufie with the Fujifilm X-A3

To give users accurate images, the device sports a built-in pop-up flash that features a Super Intelligent Flash system to accurately control the light output, and automatically reduce highlight clipping.

Aiming for an easy connectivity, it is equipped with built-in Wi-Fi capability to connect to Instax SHARE for real-time printing, or to your smartphone and other devices for photo transfers and remote-shooting.

Along with the X-A3, Fujifilm and Liza also showcased two models of Instax, the SQ10, and the Mini-9, which the new ambassadress admitted are her favorite Instax cameras.

Liza Soberano Trying Out The Instax SQ10
Liza Soberano Trying Out The Instax SQ10

The SQ10 is Instax’ first Hybrid camera that allows users to have a printed photo in an instant and the ability to save a digital copy of the same picture in its internal storage or via a micro SD card. It also comes in the nostalgic 1:1 square format with built-in filters that are perfect for sharing in social media platforms, especially in Instagram.

Liza Soberano Taking Selfie with the Instax Mini-9
Liza Soberano Taking Selfie with the Instax Mini-9

Meanwhile, the Instax Mini-9 accompanies users as it automatically determines the best brightness for capturing photos. It also suggests the most suitable setting by lighting the corresponding lamp. Moreover, there is a mirror beside the lens that helps users to get a better frame when taking selfies or groufies.

With a price tag of Php34,990, the Fujifilm X-A3 is available in brown, silver, and pink color variants. The new Instax SQ10 is priced at Php14,999, while the Instax Mini-9 is tagged at Php3,999.

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