ASUS CEO Jerry Shen Resigns; Marks Company’s New Direction - TeknoGadyet
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Friday, December 14, 2018

ASUS CEO Jerry Shen Resigns; Marks Company’s New Direction

ASUS has revealed that its veteran CEO Jerry Shen stepped down to his position, marking the company’s new mobile direction.

ASUS CEO Jerry Shen Resigns; Marks Company’s New Direction
ASUS CEO Jerry Shen Resigns; Marks Company’s New Direction

In case you missed it, in his 11 years of service as ASUS' CEO, Shen became a part of the brand’s success through the launch of ZenFone series, ZenBook, PadFone, and Transformer series. However, as Shen resigned, ASUS will be jumping off to its new mobile strategy.

ROG Phone
ROG Phone

ASUS admitted that it will now focus more on gaming devices. This suggests that consumers will be seeing less ZenFones starting next year. This decision isn’t surprising though, as ASUS recorded NTD 6 billion (~Php10.2 billion) loss in its mobile department. Nevertheless, we could expect that the brand will still release more ROG Phones.

See Also: ASUS ZenFone Max Pro M2 Arriving in PH on December 11

Shen’s resignation will be effective on January 1, 2019, and is set to lead a new AIoT startup – iFast. ASUS, on the other hand, has 30% stake at his new venture.

Source: Engadget

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