OPPO Set to Invest USD 1.43 Billion in Research and Development

Ciara Alarcon
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OPPO has revealed that it will invest more in Research and Development, or a total of 150% year-on-year increase, in 2019.

OPPO Set to Invest USD 1.43 Billion in Research and Development
OPPO Set to Invest USD 1.43 Billion in Research and Development

Set to spend USD 1.43 billion in R&D next year, OPPO announced that it will focus in the areas of 5G, artificial intelligence (AI), and smart devices next year.

OPPO understood that 5G will power up not only smartphones but also numbers of smart devices. Hence, the company openly addressed that it will fully integrate 5G with applications and user insights to continuously provide innovative technologies.

To complement this, the Chinese mobile maker will boost its AI solutions even more. It’s no secret that OPPO has applied AI technologies across wide range of applications such as photography, facial recognition, and fingerprint recognition. Moreover, the brand has come up with innovative features, including AI-powered beauty camera, 3D portrait lighting, and intelligent recognition scenarios.

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“The benefits brought about by AI technologies will truly be realized in the 5G era. For OPPO, AI is both a capability and a mindset, and our development prospects for AI are very broad,” OPPO Founder and CEO Tony Chen explained.

Meanwhile, OPPO claimed that it will continue to use AI to manufacture A-grade technologies and applications in an era where 5G and IoT are mostly applied.

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