NBA and vivo Forge Ahead with Multi-Year Marketing Agreement in the Philippines
The National Basketball Association (NBA) and vivo are excited to announce the renewal of their marketing partnership, further establishing vivo as the official smartphone of the NBA in the Philippines.
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| NBA and vivo Forge Ahead with Multi-Year Marketing Agreement in the Philippines |
This multi-year agreement expands on NBA and vivo's previous successful collaboration in the Philippines, where vivo proudly served as an official partner for both the Jr. NBA - the league's global youth basketball program - and NBA 3X Philippines, a popular 3-on-3 basketball tournament complete with interactive fan activities and authentic NBA entertainment.
The extended partnership will see vivo serve as the Presenting Partner for NBA All-Star Voting in the Philippines, a highly anticipated event in which fans may choose starters for the NBA All-Star Game via the NBA App and NBA.com. Furthermore, vivo will return as an official partner for the upcoming NBA 3X Philippines event presented by Mountain Dew.
In addition to these collaborations, vivo will run exciting campaigns that will give Filipino fans the chance to win actual NBA prizes. In addition, the NBA and vivo will collaborate on content for the NBA's localized Facebook and TikTok accounts in the Philippines.
vivo Y27: The Perfect Tech Companion for Filipinos for Only Php8,999
"We are delighted to welcome vivo back to our expanding roster of marketing partners in the Philippines," said Mae Dichupa, Senior Director of Global Marketing Partnerships at NBA Philippines. "Our collaboration with vivo provides an exceptional opportunity to enrich the NBA experience across digital, retail, and events, as well as highlight vivo's smartphones as the perfect device for fans to fully immerse themselves in the exhilaration of the NBA."
The management of vivo Philippines mirrored this idea, noting, "Our passion for innovation extends beyond technology." Sports are the ideal platform for unifying communities and encouraging constructive change in our daily lives. This conviction motivates our attempts to partner with sports organizations such as the NBA, forging a stronger bond between our brand and the world of sports."
NBA gear is sold in SM Megamall and SM Mall of Asia, as well as online at NBAStore.com.ph. Fans can get the newest NBA news and updates by visiting www.nba.com, downloading the NBA App, and following the NBA on Facebook, X, and TikTok.
Visit vivoglobal.ph for more information on vivo Philippines and the latest product offerings, and follow the official vivo pages on Facebook, X, Instagram, TikTok, and YouTube.