Xiaomi Taps Redmi as Its New Sub-brand

Ciara Alarcon
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Xiaomi is taking a new path, as it tapped Redmi to become its new sub-brand – although it isn’t official yet.

Xiaomi Taps Redmi as Its New Sub-brand
Xiaomi Taps Redmi as Its New Sub-brand

The news broke when the company announced that Redmi will be a new standalone brand. The official event will happen on January 10 at 2P.M. in Beijing, China.

The teaser is also accompanied by a cryptic “4800” shadow, suggesting that Redmi might launch a device with a 48-megapixel sensor. Rumors also suggest that the first Redmi smartphone will boast a Snapdragon 675 chipset, and a waterdrop display. So, could it be the Redmi 7 Pro?

Xiaomi's Teaser Photo
Xiaomi's Teaser Photo

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Xiaomi didn’t disclose further details about its plan, but it seems like Redmi will be a new brand to focus more on budget-centric yet still capable smartphones.

We’ll update you as soon as it becomes official. So, stay tuned!

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