Vivo Overtakes Samsung as Top 2 Smartphone Vendor in PH - TeknoGadyet

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Sunday, March 1, 2020

Vivo Overtakes Samsung as Top 2 Smartphone Vendor in PH

Vivo has been named as the second biggest smartphone vendor in the Philippines in Q4 2019 according to research firm Canalys.

Vivo Overtakes Samsung as Top 2 Smartphone Vendor in PH
Vivo Overtakes Samsung as Top 2 Smartphone Vendor in PH

In the local market, the Chinese mobile maker has officially battled out the long-time king, Samsung, as the latter dropped to the third spot with its 9% unit share and -32% YoY growth. Meanwhile, Vivo recorded an impressive 25% total market share and a whopping +159% YoY growth.

Canalys Report
Canalys Report

On the other hand, OPPO dominated the market as it has 27% market share and +44% YoY growth, while Realme and Huawei were at the fourth and fifth spots, respectively.

For Vivo, its latest milestone can be attributed to a series of new technologies, products, and marketing initiatives that the company launched in 2019.

Vivo NEX 3
Vivo NEX 3

“We are very excited to further improve our brand performance and grow our market this year, especially with the latest technology and design innovations that we will be introducing,” Kenny Zeng Kai, Vice President of Operations, Vivo Philippines, addressed.

See Also: GSMA Cancels MWC 2020 Due to nCoV Outbreak

In case you missed it, Vivo introduced notable smartphones in the country last year, including the NEX 3, V17 Pro, and S1 Pro. It also tapped its first-ever local brand ambassador, Maine Mendoza, to reach a younger market in the local shores.

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