Beko Introduces HarvestFresh Fridge Technology in the Philippines - TeknoGadyet
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Friday, April 16, 2021

Beko Introduces HarvestFresh Fridge Technology in the Philippines

Beko Pilipinas has introduced a new refrigerator technology in the Philippine market that preserves the freshness and vitamins of fruits and vegetables.

Beko Introduces HarvestFresh Fridge Technology in the Philippines
Beko Introduces HarvestFresh Fridge Technology in the Philippines

HarvestFresh technology is available in 372L or 12cuft and 409L or 14.4cuft refrigerators, according to Beko Pilipinas Product Marketing Head Cecil Placia, during a Facebook live event for members of the press, bloggers, influencers, and celebrities.

Justin Quirino was the event's host.

HarvestFresh technology, inspired by nature and powered by light, simulates natural light conditions in the special crisper. When the fridge is locked, the LED light turns blue for 4 hours, green for 2 hours, red for 6 hours, and then darkness for 12 hours. This function allows the refrigerator to preserve the vitamin levels in fruits and vegetables, ensuring that the public is well-nourished.

Beko, Europe's No. 1 Appliance Brand, has a number of innovations, including HarvestFresh. The Beko brand stands for innovation, dependability, and long-term sustainability.

"Last year, when the environment shifted due to a global health crisis, Beko was there for our customers.
We will continue to be there for our customers as the year 2021 presents many obstacles for everyone. Our technologies and advancements are also stronger and more considerate of the health and well-being of the end-user. For example, EverFresh and HarvestFresh are installed into our refrigerators to keep food fresher for longer, "Dyeun Zapanta, Beko Pilipinas Marketing Manager, said.
"Consumers nowadays need appliances that do more than just clean, wash, cook, and store food. Appliances should also be able to increase people's quality of life, "added he.

Video testimonials from celebrities who have used Beko HarvestFresh refrigerators were also seen at the launch. Marvin Agustin, Joyce Pring, Bela Padilla, foodie, and celebrity chef Sandy Daza, among others, are among them.

Beko Pilipinas gave away an RDNT371I50VS HarvestFresh refrigerator and four VCO27013 vacuum cleaners to five lucky viewers who liked posted and commented on the live stream during the online case.

Beko's pledge to inspire new generations to live healthier lives is reflected in the HarvestFresh technology.

"We hope you will continue to follow us as we introduce relevant developments in Home Appliances that matter to Filipino homes and encourage the next generation to live healthier lives," Ghie Papa, Beko Pilipinas' Brand Marketing, said.

Visit Beko Philippines' Facebook page at facebook.com/bekoph for more updates. Get yours now via Lazada at https://bit.ly/bekoofficialstore.

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