realme maintains top position in the Philippines for Q2 2021 - TeknoGadyet

Tuesday, August 10, 2021

realme maintains top position in the Philippines for Q2 2021

According to major research organizations IDC, Canalys, and Counterpoint Research in their respective Q2 2021 findings, realme Philippines continues to dominate the local smartphone business, claiming the top spot in the market once again.

realme maintains top position in the Philippines for Q2 2021
realme maintains top position in the Philippines for Q2 2021

With this achievement, the fast-growing tech and lifestyle brand has now held the number one slot for two quarters in a row—an astounding feat accomplished in less than three years. The brand initially held this rank in Q3 of 2020, less than two years after its November 2018 launch into the Philippine market.

According to Canalys, realme has a 26 percent market share in the local market, outperforming four other smartphone brands. During the same quarter, it also recorded a 51 percent year-over-year increase in the brand.

In a separate analysis by Counterpoint Research, the brand was placed top, with a market share of 21%. In the same way, realme was a leader in e-commerce channels. According to the survey, “realme continued to lead the Philippines online industry with a 32 percent share.”

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In addition, IDC confirmed realme's industry leadership for Q2 2021, giving the brand a number one ranking.

“We are eternally grateful for our Filipino fans' unwavering support because this success would not have been possible without them. For a fledgling business, achieving the top rank for two consecutive quarters is no easy task, but we were able to do so thanks to our Squad's love and trust. Rest assured, this just motivates us to achieve greater heights and dare to jump with trend-setting innovations and better services for our community,” says Austine Huang, realme Philippines' Vice President of Marketing.

realme reaches 100 million smartphone sales worldwide On a global basis, realme has sold 100 million smartphones. According to market research consultancy firm Strategy Analytics, despite the COVID-19 pandemic, realme managed to become the fastest worldwide smartphone brand to reach this milestone in three years. Furthermore, according to research firm International Data Corporation (IDC), realme is also the fastest-growing major smartphone brand in the world in Q2 2021, with a year-over-year growth rate of 149 percent.

This accomplishment further reinforces realme's global sales and business objectives. Since its inception in 2018, realme has grown to become the world's seventh-largest smartphone brand, with a presence in 61 countries.

This 100-million-dollar milestone is the latest in realme's meteoric climb worldwide, as the firm adds another "first" to its resume. “For realme, the past three years have really been about an entrepreneurial attitude and unbridled growth,” said Sky Li, the company's CEO. “Thanks to our youthful users' overwhelming support, we were able to achieve our objective of selling 100 million devices and make tremendous progress in the smartphone market. We will continue to provide premium performance and trend-setting designs at affordable prices to young consumers around the world,” Li said, adding that realme's next goal is to achieve a dual-100 million target, shipping another 100 million handsets by the end of 2022 and achieving the same milestone by the end of the 2023 calendar year.

To do so, realme is relying on a multi-pronged product development approach that will see the company extend its products in two ways. realme is ready to fight in the mid-to-high-end categories with the recent debut of its flagship GT Series devices, dubbed "flagship-killer" phones. Second, the company is also refining its plan to create a full-fledged AIoT ecosystem for global users in the next five years. Realme has introduced its 1+5+T strategy to that aim, with 1 representing the smartphone, 5 representing True Wireless Stereo earbuds, wearables, TVs, tablets, and laptops, and T representing realme's AIoT brand TechLife. realme is confident in its capacity to guide consumers to a digitally enhanced lifestyle that is affordable and sustainable.

realme is set to break down barriers in a competitive climate with a bold vision and the confidence to take on the world.

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