"We know that the recent emergence of the live shopping format and 'shoppertainment' has caught the curiosity of today's customers and has since opened up so many options for businesses to connect with their audience," says the author. We want to be at the forefront of this digital movement as a brand for and by the youth," says Austine Huang, realme Philippines' VP for Marketing.
The realme Squad learned more about realme's latest items and won exciting prizes at the brand's first-ever TikTok Shop and live shopping session on April 25. With this move, realme becomes the first smartphone brand in the Philippines to join TikTok Shop.
"Through our global partnership with TikTok, we hope to engage with this new generation of shoppers by providing them with a channel where they can discover and purchase our products in real-time, as well as directly communicate with the brand in real-time, all in a channel that's native to their online behavior," Huang says.
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realme continues to innovate live shopping and promotions through honest and exciting content that resonates with its audience, using its broad presence on the platform. The brand has amassed over 1 million followers and over 6 million likes since launching its TikTok channel in 2020.
"We're thrilled to have realme on board as a promotional partner. We think TikTok Shop and realme will help shape the e-commerce landscape in the Philippines by encouraging more local businesses to make use of TikTok Shop's capabilities to engage with customers and create business results," says Kristoffer Rada, TikTok's Head of Public Policy.
The realme TikTok Shop will host regular live shopping sessions starting this month. The realme Squad may expect incredible savings, surprises, and much more!
Follow realme Philippines on TikTok at https://www.tiktok.com/@realmeph/ or visit the official realme website at https://www.realme.com/ph/ for additional information and updates.