Southeast Asia through the lens of Xiaomi 12 Series

Staff ni Anjie
With the Xiaomi 12 Series, Xiaomi brings together four visual storytellers from Southeast Asia to share their passions and tales. The 'Proactive Action' campaign, created by National Geographic Creative Works for Xiaomi, documents and raises awareness of topics important to the storytellers' hearts to generate interest and maintain their survival. Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai "Shin" Arunrugstichai from Thailand, and Linh Pham from Vietnam tell the story through the eyes of a prominent photographer from each nation, representing their local perspective.

Southeast Asia through the lens of Xiaomi 12 Series
Southeast Asia through the lens of Xiaomi 12 Series

"We are pleased to be collaborating with National Geographic Creative Works on this campaign as we celebrate Southeast Asia's people, lives, and cultures," said KM Leong, Xiaomi International's General Manager for Southeast Asia. Xiaomi's premium flagship, the Xiaomi 12 Pro, with its pro-grade triple 50MP camera array and Xiaomi's powerful AI algorithm, can elegantly capture the visual stories of each explorer who will be a part of this campaign. We're excited to see how the National Geographic Photographers featured in this exhibition master each scene."

Proactive Action will include a series of photographs and a short film displaying the many themes picked by each explorer, as well as tests of the Xiaomi 12 Pro's triple 50MP pro-grade camera lenses, including new features like ProFocus and Ultra Night Video. The campaign covers various social, cultural, and environmental issues important to each explorer.

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Mejia, Gab (Philippines)
Gab sets out on a journey to chronicle the cultural and natural aspects of the Mountain People of the Cordilleras (the Philippines' highest mountain region), as well as to raise awareness about the issue and value of cultural and natural heritage preservation.

Xiaomi 12 Pro Camera Sample

Lyn, Annice (Malaysia)
Annice records the Wayang Kulit master's work, known as puppet shadow-play, capturing behind-the-scenes aspects of the tradition, the workmanship involved in the creation of the many puppets, and the performances Annice seeks to raise awareness of the social and cultural relevance of bringing families and communities together while also preserving this art form for future generations.

Xiaomi 12 Pro Camera Sample

Arunrugstichai, Sirachai (Thailand)
At Prasae Estuary, Shin visits one of eastern Thailand's greatest remaining mangrove forests, capturing the positive outcomes of conservation initiatives preventing the destruction of this natural treasure and guiding it toward recovery. Shin depicts the area's tremendous biodiversity while demonstrating the links between the local community and its abundant natural resources.

Xiaomi 12 Pro Camera Sample

Pham, Linh (Vietnam)
Linh discovers Ho Chi Minh City's cultural treasures by exploring the city's hidden nooks, which are not covered in travel books. Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope of preserving the city's legacy and sharing it with the world, using his senses and keen eye to look beyond the mundane.

Xiaomi 12 Pro Camera Sample

SEA life and culture are celebrated.
Xiaomi will organize a contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia as part of the campaign for those who wish to show off their talents and share the unique aspects of their lives and cultures. The photo contest is accessible to anybody with a Redmi or Xiaomi phone and runs from May 14 until June 14, 2022. Participants are urged to submit their finest images that depict the theme.

The Grand Prize Winner will get a Xiaomi Smart Package (Mi TV P1 55", Mi Soundbar, Xiaomi Watch S1, Mi Standing Fan 2) and be recognized as a Xiaomi Photography Ambassador. There will be four consolation prize winners who will receive Xiaomi Buds 3.

On June 17, 2022, the winners will be announced. Stay tuned to Xiaomi Philippines' social media platforms for additional details on the contest's terms and restrictions.

Learning from the Masters Photography enthusiasts who wish to learn from the masters can obtain hands-on experience at the Xiaomi Photography Academy Masterclass on May 14, 2022, which will be held at the Masungi Georeserve.

All Xiaomi 12 Series customers are invited to attend the free masterclass. They will have the opportunity to meet and learn from Gab Mejia, a National Geographic Photographer who has been using the Xiaomi 12 Pro to take spectacular images. After the masterclass, participants will have the opportunity to win a Xiaomi Mi-stery Box.

Interested participants can sign up using this link. The full event details will be sent to qualified participants.

This is the first time Xiaomi has collaborated with National Geographic Creative Works in Southeast Asia to create enlightening work using the Xiaomi 12 Pro camera.

Xiaomi's latest premium flagship series, the Xiaomi 12 Series, includes two ground-breaking devices: the Xiaomi 12 Pro and Xiaomi 12. Xiaomi 12 Series is a cutting-edge videography studio and entertainment powerhouse designed to empower consumers worldwide. It features amazing breakthroughs in Xiaomi's AI algorithm, flagship processing power, and an overall enhanced experience. The Xiaomi 12 Series has a pro-grade triple camera array that stars a large 50MP primary wide-angle camera with 8K recording capabilities, allowing users to capture studio-quality images in any situation, be it tricky lighting circumstances or moving objects.

Stay tuned to the Xiaomi Philippines Facebook page for more information on the National Geographic and Xiaomi 12 Series cooperation.

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