Hyundai Motor Philippines delivers innovative new vehicles that herald in a new age.

Staff ni Anjie

Hyundai Motor Philippines delivers innovative new vehicles that herald in a new age.

With the launch of several new and updated vehicles, Hyundai Motor Philippines (HMPH) has made a full commitment. This coincides with the company's relaunch and the appointment of a new distributor for its lineup of passenger cars.

Hyundai Motor Philippines delivers innovative new vehicles that herald in a new age.
Hyundai Motor Philippines delivers innovative new vehicles that herald in a new age.

This represents a significant turning point for the automaker, which hopes to continue building its brand while also rekindling consumer interest in its array of products.

Lee Dong Wook, the organization's new president, is leading the charge for HMPH and will contribute his skills to make the company's vision a reality. His first order of business is to import a wide range of automobiles that will satisfy the requirements and preferences of every market sector, including those who intend to purchase electric vehicles in the future.

Hyundai Motor Philippines has been trying to rebuild the brand to offer exceptional customer service through the introduction of a wide variety of fresh, exciting, and innovative product lines in the Philippine market, according to Mr. Lee.

Also Read: Victory Liner Adds 50 Hyundai Buses To Fleet

New products and updated models

Hyundai Tucson, Staria, Santa Fe, Creta
Hyundai Tucson, Staria, Santa Fe, Creta

Newer car models will also grace their showroom floors as HMPH increases its dealership presence across the country.

For the Philippine market, Hyundai's brand-new Creta and Staria are at the forefront of its new product lineup.

A premium B-segment SUV, the all-new Hyundai Creta is based on Hyundai's latest "Sensuous Sportiness" design language. Its design is strong, aggressive, and elegant, which are now characteristics of a flagship SUV. The car has the most active safety systems in its segment and a roomy, comfortable interior. These new technologies offer an improved CVT transmission and a smoother, more fuel-efficient ride without sacrificing power output. They are powered by a 1.5-liter Smartstream engine. The Creta has a 60:40 seat split that, when needed, offers variable cargo capacity for people who are always on the road and love adventure. The Creta boasts sporty bumpers, 17-inch alloy wheels, LED DRL and Rear Combination Lamps, a 2610mm wheelbase, and a 200mm ground clearance from the outside.

The brand-new Hyundai Staria is the ideal car for individuals seeking VIP comfort. It has a striking, futuristic look with a "Lounge" concept that emphasizes openness with a lower beltline and higher vehicle height. It gives passengers plenty of room to move around and the flexibility to sit however they like. The luxury 7-seater model has unique design elements, intelligent sliding doors, an intelligent motorized tailgate, dual sunroofs, and a ton of active safety measures. For individuals who require dependable transporters for their businesses, both the 3-seat cargo variation and the 11-seat commuter variant include twin swinging doors.

Tucson and Santa Fe, two of Hyundai's most famous models, also received aesthetic and functional upgrades. First SUV to embody the "Sensuous Sportiness" design philosophy is the all-new Hyundai Tucson. Thanks to its distinctive and athletic design with a Parametric Jewel Pattern Grille and Unique Side Character Lines, it stands out from other SUVs on the road. Additionally, the large wheelbase provides more legroom for a more comfortable ride for the occupants. With its fantastic engine and shift-by-wire automatic transmission, the Tucson now offers a thrilling driving experience.

The new Hyundai Santa Fe is a strong competitor against the SUV behemoths from other companies. The automobile emits a premium appearance both inside and out thanks to design elements and amenities that satisfy even the most discerning auto enthusiasts. The redesigned cascading grille and front bumper create a broad and powerful-looking front, while the T-shaped DRL offers a distinctive light signature. The new Santa Fe has an improved driving performance because of a new modular Gen 3 architecture. Additionally, it has a Smartstream 2.2 Diesel engine paired with an 8-speed wet DCT transmission, a first for Hyundai SUVs.

What will Hyundai do next?

For HMPH, significant initiatives are in the works to disrupt the market and draw customers to the brand. A statewide service campaign and warranty program that attempts to promote the brand's enhanced after-sales is a crucial part of this strategy. By 2023, the company plans to increase its dealer network from 38 to 45 to better serve more clients.

With the debut of Hyundai Live in September, we will make sure that the brand is available to all of our customers as we begin to introduce these cars. According to Mr. Lee, "this is a two-way conversation with our customers using the website as our online showroom, which will offer information to fulfill their demands.

The Palisade and Ioniq 5, the latter of which is a fully electric vehicle, will be introduced by HMPH to expand their lineup of vehicles. This emphasizes HMPH's dedication to a diverse vehicle lineup and willingness to introduce new products to the market.

As a result of the latter's shared vision of working with important stakeholders for the benefit of the entire motoring industry, HMPH is also in the process of making a significant move from the Association of Vehicle Importers and Distributors Inc (AVID) to its rival automobile group, Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI).

"There are many advantages to joining CAMPI, and doing so at this advantageous time would greatly benefit us. We are very eager to once again demonstrate to everyone what Hyundai Motor is all about because there is so much anticipation and interest in what we will do next.

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