TECNO continues to establish its presence in the smartphone segment, effectively by releasing devices that bring flagship-like features closer to budget-conscious consumers.
Take the TECNO CAMON 40 PRO 5G, a strong lower mid-range contender, with AI-powered functions that elevate user convenience. We listed our top five AI favorites below.
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| TECNO Camon 40 Pro 5G |
One-Tap FlashSnap
Special buttons with dedicated functions are becoming common on smartphones across various segments nowadays. TECNO joins the bandwagon with a One-Tap FlashSnap button on the TECNO CAMON 40 Pro 5G.
See Also: Capture Life's Vibrant Moments with TECNO's CAMON 40 Series
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| One-Tap FlashSnap button |
Accessible via the left side of the smartphone, the One-Tap FlashSnap button activates ELLA, Tecno's AI assistant with one press, while two taps open the FlashSnap camera mode by default.
Users can tweak the double-press function of the One-Tap FlashSnap button via the TECNO CAMON 40 Pro 5G's settings and change it to activate Do Not Disturb, instantly mute the smartphone volume, open the flashlight, start screen recording or sound recording, or open Quick Note or Translate.
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| One-Tap FlashSnap button settings |
There's also a Custom slot for any app, even mobile games. An option to turn off the double-press function is likewise available.
FlashSnap AI
It makes sense that the one-tap button of the TECNO CAMON 40 Pro 5G is set to trigger the FlashSnap camera mode out of the box. FlashSnap utilizes AI to instantly start capturing photos once it detects movement. With the One-Tap button, users are spared from launching the camera from the home screen and going into FlashSnap mode, potentially missing fast-moving moments.
Related: Sarah Geronimo and TECNO's CAMON 40 Series; A Perfect Snap at the FlashSnap Fiesta
With FlashSnap, the TECNO CAMON 40 Pro 5G uses AI for better noise reduction and detail enhancement. AI also does the job of selecting the sharpest and clearest photo from the burst shot with the BestMoment AI selection feature.
Ella AI Voice Assistant
Ella is TECNO Mobile's voice assistant.
AI voice assistants on smartphones aren't new. What makes the TECNO CAMON 40 Pro 5G different, however, is the integration of DeepSeek-R1 as the AI model for ELLA 2.0. It's among the first devices in the market to rely on DeepSeek-R1 out of the box, which was launched during the Mobile World Congress in May this year.
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| (left) ELLA triggered from the One-Tap FlashSnap button and (right) ELLA accessed from the app drawer |
ELLA follows voice and text commands and performs like an actual assistant. It can schedule meetings, translate, take notes, set alarms, and more. Users can also ask anything under the sun and ELLA potentially has answers, care of DeepSeek R-1.
360° AI Call Assistant
A plethora of AI-assisted features for clearer calls are also present on the TECNO CAMON 40 Pro 5G. Apart from the common ones like AI Noise Cancellation and AI Call Summary and Transcription, the device comes with AI Call Translation and AI Auto-Answer.
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| AI Call Assistant settings |
The TECNO CAMON 40 Pro 5G is capable of translating calls in various languages in real-time. There's even a 'Mute My Voice' option. When activated, the person on the other end of the call will only hear the translation of what the TECNO CAMON 40 Pro 5G user says.
Meanwhile, AI Auto-Answer can pick up calls on behalf of the user. It's also capable of filtering unwanted calls, and providing call summaries and transcripts. It's a feature that provides hands-free convenience and spam protection at the same time.
Unlock Capture
A feature under HiOS, TECNO CAMON 40 Pro 5G's operating system, Unlock Capture snaps a photo of an intruder who fails to unlock the smartphone.
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| Unlock Capture is just one of the many security features on the TECNO CAMON 40 Pro 5G. |
In case of unsuccessful access attempts, owners will be immediately notified via the Home Screen that someone tried to open their smartphone unauthorized. An image of the intruder will be automatically stored in the phone's gallery, taken using the TECNO CAMON 40 Pro 5G's front camera.
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| TECNO CAMON 40 Pro 5G |
These AI features are just a few of the selling points offered by the TECNO CAMON 40 Pro 5G. There's more to discuss about the said smartphone, which we've been using as our main driver for almost a month already, in our full review.
The TECNO CAMON 40 Pro 5G is priced at P14,999 (12GB/256GB), available via the brand's official offline and online stores.