LG's Joyful Clean Holiday Pop-Up: A Celebration of Innovation and Holiday Magic
LG Electronics recently wrapped up its Joyful Clean Holiday Pop-Up at the SM Mall of Asia, bringing its latest advancements in laundry technology directly to Filipino consumers.
 |
| LG showcases AI-powered laundry solutions at Joyful Clean Holiday Pop-Up in MOA |
Running from December 12 to 17, 2025, the event offered a hands-on experience with the brand’s newest AI Front Load and Top Load Washing Machines, as well as the premium LG Styler with HandySteamer™.
Hosted by Kuk Shine and featuring guests like Korean actor Kim Won Shik, the event highlighted how Korean innovation can optimize home living during the busy holiday season.
Smarter Laundry with AI
The spotlight of the event was the new lineup of LG AI Washing Machines. According to LG Philippines Product Manager Patricia Sioson, these units are engineered to handle larger loads, specifically addressing the needs of modern households.
Key technical features include:
- AI Fabric Detection: The machine automatically detects fabric texture and weight to select the optimal wash cycle, a feature praised by guest Kim Won Shik for its convenience.
- LG ThinQ App Integration: Users can control and monitor their laundry remotely via smartphone, streamlining the process for faster results.
See Also: Conquering Rainy Season Laundry with LG Washing Machines
Next-Level Fabric Care
Also on display was the new LG Styler with HandySteamer™, presented by Product Marketing Manager Alyssa Alvarez. This device is designed for effortless garment refreshment and sanitization.
Notable features include:
- HandySteamer™: A built-in high-pressure steamer for removing wrinkles.
- Smart LCD Touch Display: For intuitive control over cycles.
- Quick Refresh: Rapid cycles designed to prep clothes for holiday gatherings.
Future Tech and Event Highlights
Beyond the current product lineup, LG Philippines Product Director Chang Hee Doh provided a teaser for upcoming innovations slated for launch in 2026, promising further efficiency in laundry care.
The pop-up also featured performances by the Saja Boys and offered attendees the chance to win high-value tech, including the LG 20L NeoChef Microwave Oven and the LG 21KG AI Top Load Washing Machine.
For more information on these products and availability, visit the official LG Philippines website.