Vivo Maintains Spot as Top 5 Global Smartphone Brand - TeknoGadyet
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Tuesday, April 25, 2017

Vivo Maintains Spot as Top 5 Global Smartphone Brand

Vivo Maintains Spot as Top 5 Global Smartphone Brand
Vivo Maintains Spot as Top 5 Global Smartphone Brand

For five consecutive quarters, Vivo Mobile Communications Co. Ltd., or simply Vivo, has once again claimed its spot as the top five premium global smartphone brand in the world.

This is according to the latest figures from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, showing that the brand has a total of 77.3 million smartphones sold in 2016.

Also, Vivo shipped a total of 24.7 million smartphones in the holiday quarter compared to its 12.1 million shipments in the fourth quarter of 2015.

Also Read: Vivo Ties Up with Smart; Free LTE SIM for Every Purchase of Vivo Handset

The global market intelligence firm disclosed that the continued upward shipments were recorded as Vivo expanded to various Southeast Asian markets.
“Majority of shipments continues to be in China, but Vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach,” IDC explained.
IDC noted that customers are now choosing more affordable smartphones over the expensive brands, as Vivo continues to innovate and produce technologically advanced premium-range units.

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