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| Who Is Huawei: More Than a Smartphone Brand |
However, when our team went on a familiarization trip with Huawei in China, we felt like we finally met the real identity of the company as we go beyond their products. Really, Huawei – a global tech manufacturer – is more than a smartphone brand.
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| Huawei Flagship Store |
During our trip, we got the chance to meet their executives as they discussed essential topics, which will help them strive for more innovations. This includes talks from Howy Xu, Senior Director, 5G NR Wireless Connectivity Huawei Device Company; Li Changzu, Vice President, Handset Business, Huawei Consumer Business Group; Winston Li, Campaign and Brand Director, Huawei Consumer Business Group; and Jim Xu, President, Huawei Consumer Business Group.
See Also: Huawei Shipped 153M Units Worldwide!
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| Shanghai R&D Center |
In addition, we also visited their R&D Centers located in Shanghai, where we saw the brand’s various labs to assure the quality of their handsets. They have Reliability Lab, Antenna Lab, Audio Lab, Communication Protocal Lab, and Automated Testing – where we witnessed how they make sure that only highly approved devices will be sent to the market.
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| Huawei Laptops Will Arrive in PH Soon! |
We also went to Huawei Flagship store, wherein we had a chance to play around with their products and accessories that aren’t available yet in the Philippines. Good news, Jim Xu has revealed that its laptops and accessories will land in the local shores soon.
The company also brought us to Dongguan Songshan Lake Huawei Factory, allowing us to see how they carefully produce their smartphones.
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| Jim Xu, President, Marketing and Sales Service, Huawei Consumer Business Group |
But, on top of all these things, who is Huawei?
If there’s one thing we could use to describe the tech giant, it would be innovation. True enough, the trip highlights how research and development became the brand’s DNA. Moreover, as they go all-out for more innovative technologies, Huawei puts consumers first before anything else.
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| Dongguan Songshan Lake Huawei Factory |
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| Howy Shu, Senior Director, 5G NR Wireless Connectivity |
The brand is also busy on leading the industry in terms of 5G Technologies since 2009. This year, the company revealed that they will at least invest USD600 million in the research and innovation of 5G technology. Huawei Senior Director for 5G NR Wireless Connectivity Howy Shu said that the company is working on launching a 5G-ready smartphone, as well.
In the Philippines, Globe Telecom and Smart Communications have teamed up with Huawei Technologies to finally deliver its 5G offerings to the consumers. Recently, Globe announced that it will bring its first 5G offering in the Q2 of 2019. Meanwhile, Smart has launched its 5G Technolab to eagerly update consumers with the results of their speed tests.
Related: Globe's 5G Technology Set to Arrive in PH by Q2 2019; Live Speed Test Reaches 2.07Gbps!
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| Li Changzu, Vice President for Handset Business |
Huawei isn’t selfish, too. When asked about other brand’s success and innovative products, Vice President for Handset Business Li Changzhu expressed its interest, explaining that any innovation is good for consumers regardless of the brand who made it possible.
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| Huawei has 180,000 employees over 170 countries. |
In case you missed it, Huawei is a growing company with 180,000 employees over 170 countries. It eyes to bring digital to every person, home and organization for a fully connected, intelligent world.
In 2017, its consumer business group has recorded USD36 billion revenue, and 153 million smartphone shipments. On the other hand, in the country, it has grown its brand awareness to 90, and brand consideration to 27 in 2018.
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| Consumer-centric Brand |
But, what makes Huawei different?
The company explained that they stay focused unlike other brands who also offer other products like home appliances and more. Huawei also applies a collective wisdom, as it rotates its CEO every six months. Huawei is 99% employee-owned company, too, leaving only 1% ownership to its founder.
Also Read: Huawei Matebook X Pro and Other Products Set To Launch in PH This Year
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| Brand Awareness Outside China |
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| Brand Awareness - Philippines |
Also, Huawei doesn’t work just to be your go-to brand. They don’t work to be the number one smartphone manufacturer. Proud enough to claim this, Huawei boasts that they are always after consumers’ needs and how they can meet these demands. Hence, the brand innovates, while competition comes behind.