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| Alpha Males Do Laundry with LG Washers |
This Women’s Month, the company empowers both women and men by ensuring that its smart home technologies can deliver the needs of its users. Through the campaign, LG allows alpha males to embrace house tasks with powerful and innovative machines.
During the launch, alpha males demonstrated that they can do household chores such as doing their family laundry with LG washers. The event was graced by motoring expert James Deakin, actor Eric “Eruption” Tai, and PBA’s “Ironman” LA Tenorio.
Having convenient cleaning features like Turbo Wash technology, Allergy Care, and Twin Wash, LG Philippines believed that it is easier to get the men of the family involved in doing the laundry.
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| Alpha Males Do Laundry with LG Washers |
“At LG, we believe in using technology to simplify life and to save time. Our washing machines are top-of-the-line products that are designed to make doing the laundry less complicated and more energy efficient. It is with our hope that the men of the household will see doing the family laundry less as a chore, but more as a way of showing support for their loved ones,” LG Philippines’ managing director Inkwon Heo addressed.
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Moreover, the campaign eyes to make men feel that they can also contribute in running the household.
Meanwhile, during the event, LG allowed the residents of Barangay Maybunga in Pasig to do their laundry at the LG office using the powerful washers.