Help Plant Trees through GCash Forest

Ciara Alarcon
GCash has introduced its new green feature dubbed as GCash Forest, which eyes to plant 365,000 trees over 365 days with the help of the app’s users.

Help Plant Trees through GCash Forest
Help Plant Trees through GCash Forest

Through the GCash Forest feature, users can help plant trees and increase the country’s forest cover. To kick off this campaign, the company has teamed up with the Department of Environment and Natural Resources (DENR), World Wildlife Fund (WWF), and the Biodiversity Finance and Initiative (BIOFIN).

“GCash is no longer just providing an excellent platform for accessible financial products and services but also enabling Filipinos to be more active in responding to real-life issues, such as climate change mitigation through reforestation,” Mynt CEO Anthony Thomas addressed.

With its partnership, the DER will provide land resources in Ipo Watershed, WWF will give off trees and manpower, while BIOFIN offers expertise on monitoring.

To plant trees through GCash Forest, GCash users need to collect “green energy” by frequently using the app. Users who get enough green energy can choose which species of trees they want to plant in a selected area at the Ipo watershed. Once the trees are physically planted, users get to receive a certificate of ownership with a serial number, fun facts and updates on the growth of their trees on their GCash apps.

GCash Forest Map
GCash Forest Map

See Also: Celebrate Special Moments with GCash

GCash also explained that many Filipinos, especially the youth, care about the environment but they don’t know how they can actively take part in environmental protection.

“The GCash Forest shows digital technology holds a huge power to mobilize people in support of sustainable development and the fight against climate change. And this power goes beyond border and is at our fingertips through our mobile devices,” sYan Meng, Ant Financial’s Global Head of International Partnerships, noted.

What can you say? Interesting, isn’t it?

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