Predator Wins the Red Dot Brand Award

Ciara Alarcon
Predator has become the first gaming brand to win the Red Dot Brand Award, battling out 8,697 entries from 54 countries.

Predator Wins the Red Dot Brand Award
Predator Wins the Red Dot Brand Award

The Red Dot Award jury evaluated the entries on the vision and value brands desire to bring; how these are communicated through effective marketing; and their differentiation from competition.

With this, Predator showcased its goal to allow gamers summon their strengths and to conquer new worlds. To deliver this, Acer has developed a wide range of portfolio, including gaming PCs, displays, and accessories. The company also hosted and participated in esports tournaments.

Moreover, Acer has teamed up with the government and schools in setting up gaming centers for gamers to train them properly, and to develop their skills.

“Predator’s award win injects new inspiration for Acer to create more exciting experiences through its brands. Acer firmly believes that a brand must represent its commitment to consumers, and will continue to integrate Predator’s fearless spirit into daily life, bringing new excitement to gamers around the world,” Tiffany Huang, Co-COO of Acer Inc. addressed. 

See Also: Philippines to Host Asia-Pacific Predator League in 2020

On the other hand, Acer has also received the 2019 Red Dot Award for Product Design. The company has been consistently ranked the number one laptop company in the Philippines from 2016 to 2018, as well.

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