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| PIA Trains #cyberREADI Youths in Internet Age |
The drive, aptly named after the five Core Values on Digital Literacy adopted by the Association of Southeast Asian Nations - Responsibility, Empathy, Authenticity, Discernment, and Integrity - is PIA's way to push for cyber wellness.
After the logo and branding were launched, the PIA has released various multimedia materials and resources developed with the help of the University of the Philippines College of Mass Communication Foundation Inc. These materials are products of an audience analysis on youth’s level of awareness regarding online safety, using focus group discussions conducted with Filipino youth representatives in different areas in the country.
They include short videos on cyberbullying, online gaming, online dating, online scam, online privacy, and Internet addiction; infographics; social media cards, GIFs and a module for cyber wellness training.
Also greatly considered in the production of these materials were the insights on the changing media consumption habits of the youth and initiatives and best practices in promoting media and information literacy as discussed by speakers from the Philippines, Singapore, Japan, UNESCO, and Facebook and in group workshops by representatives from public information, media, academe, and youth sectors of the 20 ASEAN Member States during the "ASEAN-Japan Forum on Media and Literacy: Cyber Wellness for the Youth" on March 2018.
The campaign is part of the ASEAN-Japan Media and Information Literacy for the Youth Project which the PIA is spearheading in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the Japan-ASEAN Integration Fund.
“There is a need to build information resiliency among the youth and protect them from the risk of getting misled by fake news and misinformation. With enhanced media and information literacy, the youth is expected to become smart consumers and responsible producers of online information. Through this project, we hope young people would better understand, inquire, create, communicate and think critically while digitally engaged," said Kung Phoak, Deputy Secretary-General for ASEAN Socio-Cultural Community.