POCO Now An Independent Brand

Xiaomi has officially introduced POCO as its independent brand following its global success. With this move, it will now have a standalone team and marketing strategy to offer more competitive offerings.

POCO Now An Independent Brand

Xiaomi confirmed that POCO will be reintroduced to consumers, explaining that the latter can strive independently. Xiaomi India Head Manu Kumar Jain also noted that POCO “has grown into its own identity in a short span of time.”

“Excited to share: #POCO will now be an independent brand! What started as a sub-brand within Xiaomi, has grown into its own identity. [The] POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own,” he stated on his official Twitter account. 

Jain also invited consumers to join him in wishing POCO India all the best.

See Also: Xiaomi Black Shark 3 5G Might Sport 16GB RAM

In case you missed it, POCOPHONE Global Head Alvin Tse suggested that POCO might have a big comeback this 2020. Consumers can expect that it will be the POCO F2 – the successor of POCO F1, which was launched in 2018.

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Source: POCO