PayMaya Teams Up with KathNiel for #BalikBayad Campaign

Ciara Alarcon
PayMaya has tapped Kathryn Bernardo and Daniel Padilla – or also known as KathNiel, to kick off the company’s new #BalikBayad campaign.

PayMaya Teams Up with KathNiel for #BalikBayad Campaign
PayMaya Teams Up with KathNiel for #BalikBayad Campaign

As a follow-up to PayMaya’s “Don’t Pay Cash. PayMaya!” campaign last year, the e-wallet app has come up with a new striking campaign starring the popular duo and Rez Cortez. With this, the Balik-Bayad project brings KathNiel to action-packed scenes, battling out a common foe-cash.

The campaign video features KathNiel using the powers of PayMaya to tackle everyday transactions that are usually paid with cash. These include grocery shopping, paying bills, buying load, online shopping, and more.

“We’re very excited to have KathNiel representing the ‘BalikBayad’ campaign, because just as these two big celebrity icons have made a comeback for PayMaya this year, our users can  also expect something to come back–in the form of cashback–every time they use PayMaya instead of cash,” Mark Jason Dee, Head of Growth and Marketing of PayMaya, said.

See Also: Get More with PayMaya when You #ScanToPay at Mercury Drug

Meanwhile, PayMaya also announced that in February alone, users can get as much as Php6,000 in cashback when they join in the mobile wallet’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money.

PayMaya also added more merchants and establishments to its PayMaya Preferred program. New partners include Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela, and Toys ‘R Us.

To know more about the Balik-Bayad campaign, you can visit PayMaya’s official website here.

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