Get Premium Products Delivered Right At Your Doorstep with Pick.A.Roo

Anjie lou delos Reyes
In a bid to empower Filipino retailers and to bring consumers easy access to premium brands, all-in-one delivery platform PICK.A.ROO has opened its services all over Manila.

Get Premium Products Delivered Right At Your Doorstep with Pick.A.Roo
Get Premium Products Delivered Right At Your Doorstep with Pick.A.Roo

Pick.A.Roo serves as a hub for online consumers to shop for curated options for home essentials, food, groceries, gadgets, and even baby needs from various brands including Landers, S&R, Robinsons, Shangri-La, Beyond the Box, Digital Walker, and Michelin establishments Tim Ho Wan, Hawker Chan, and Kam’s Roast, among others. It currently is servicing in the National Capital Region (NCR), and in Antipolo, Bacoor, and Cainta.

A proudly Filipino brand, Pick.A.Roo targets to help Filipinos of all sizes -- especially the micro, small, and medium-sized enterprises (MSMEs).

Pick.A.Roo co-founder Kevin Tan said that helping retailers was the main goal of their platform and to introduce them to digital transformation.

“We’ve made it our mission to help retailers transition to digital without any problems while providing users an easy shopping experience,” he said.

For the consumer side, meanwhile, Pick.A.Roo CEO Crystal Gonzalez said that they wanted to collate all the best brands in the metro in just one app to lessen the time customers spend searching and scrolling to find the best products.

“With Pick.A.Roo, we’ve made it much easier for users. We’ve partnered with the most-requested brands that offer top quality products delivered on-demand. Real convenience comes from having an easy to use app, easy to find brands, easy access single checkout, and on-demand delivery for all your needs,” she said.

Pick.A.Roo offers an easy to use application and prioritizes customer security by collecting payments only when orders are delivered to them. The platform also makes sure that the customers are duly updated from the instant they placed their orders until it’s successfully delivered at their doorstep. It also offers affordable prices with free delivery fees and low minimum spend. For those that don’t reach the minimum, deliveries for supermarket purchases are as low as P88, and just P48 for other goods.

The company also sees to it that their staff, as well as the riders and the customers, are protected against COVID-19, by providing their crew with face masks, face shields, and PPEs. Pick.A.Roo also tapped FWD Life Philippines for the insurance of their riders and personal shoppers, and has also provided them with a financial literacy program.

Businesses interested in joining PICK.A.ROO can sign up by visiting First-time users get P100 off orders of P1000 with code FIRST100. For more info, visit

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