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| Shopee Mall Introduces Brand Memberships Program to Assist Brands in Growing Customer Loyalty and Retention |
E-commerce platforms are quickly becoming a crucial avenue for brand-building across the consumer experience as more people shop online. Shopee Mall has steadily expanded over the years to become the region's top online mall, with over 25,000 foreign and local products. More people are going to Shopee Mall to shop for their favorite brands, with daily average brand name searches increasing in the last year.
“With consumers now spending a larger portion of their purchasing trip online, we want to empower marketers with more options to capture their customers at every touchpoint,” said Martin Yu, Director of Shopee Philippines. As a result, we're excited to offer this program, which will not only help our brand partners achieve more sustainable growth by boosting conversion and increased spending, but will also provide customers with more value. We've already seen that brand members spend twice as much each order as non-members, proving the tool's long-term success in increasing brand affinity.”
Improving customer retention and management
Shopee Mall Brand Memberships are intended to provide businesses greater control over their consumer connections on Shopee, similar to managing their own loyalty programs. As a result, brands benefit from increased conversion and recurring sales.
See Also: More Reasons to Shop with the Shopee Loyalty Program
Brands, for example, can personalize their own membership program for customers, including the welcome gift, the number of membership tiers, and the number of brand loyalty points provided to members for each purchase. These reward points can be accumulated and redeemed for unique perks such as upsized coupons and prizes with purchases. In addition, Shopee Mall Brand Memberships vouchers can be used with other Shopee vouchers to unlock even greater savings and help companies drive more sales.
Shopee Mall Brand Memberships give brands an effective means to identify and manage diverse client categories through an understanding of their profile, spending behaviors, and preferences, in addition to customer retention. As a result, brands can design more tailored experiences over time and execute more effective retargeting efforts in the future with deeper insights.
Shopee will gradually roll out a pipeline of additional features to strengthen the membership program in the future. This includes omnichannel integration, allowing companies to integrate their physical and online CRM systems and loyalty programs with Shopee Mall Brand Memberships to create a more seamless purchasing experience.
Positive outcomes are seen by brands.
Danone, a leading food business, participated in the Shopee Mall Brand Memberships soft launch earlier this year for three Specialized Nutrition brands in Indonesia, Thailand, and Malaysia. As a result, it has seen a 15 percent increase in repeat buyers since April.
“We were particularly delighted with the success in terms of new buyer sign-ups and order uplifts,” Deborah Chong, Head of ECommerce, Danone Specialized Nutrition Global, stated. In line with our One Planet, One Health goal, we've been focusing on encouraging healthier food choices to improve the planet's and people's health. We can educate and encourage consumers to choose healthier products if we reach out to more people. This is a fantastic initiative by Shopee since it allows us to better understand new and existing clients on the platform, which will help us create stronger long-term relationships with them. We look forward to working with Shopee on additional initiatives to improve the customer experience from beginning to end.”
7.7 Shopee Mid-Year Sale: Grand Launch
The Grand Launch campaign for Shopee Mall Brand Memberships has now begun, and businesses can take advantage of the increased traffic and media hype throughout 7.7, the biggest mid-year sale, to promote sign-ups. The Grand Launch will feature over 200 brands across major categories on Shopee Mall, with many more names expected to join later. In addition, they'll give away new registration bonus points, larger vouchers, and exclusive welcome gifts as part of the launch. Each user may simply access the Brand Memberships program by going to the ‘Shopee Loyalty' tab.
Visit https://shopee.ph/m/brand-membership for more information about Shopee Mall Brand Memberships. Shopee is available for free on the App Store and Google Play Store. ShopeePay is a terrific way to get more excellent bargains on Shopee.