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| According to LOCAD, a multi-channel e-commerce integrator and cloud logistics platform, total sales for 12.12 are expected to reach PHP 15 billion, owing to robust e-commerce adoption and higher spending due to the holidays. |
This is more than ten times the typical daily e-commerce sales, and it is thought to be fueled by robust e-commerce adoption and higher holiday spending.
Calculating the figures
"We estimate that 12.12 sales totaled 298 million dollars or 15 billion pesos in a single day across all online sales platforms," said the company. According to Constantin Robertz, CEO of LOCAD, an end-to-end fulfillment company that integrates with key e-commerce platforms, "this is tremendous – and a monument to the continuous dynamism of the Philippine e-commerce business."
According to this calculation, e-Q4 commerce's GMV in 2021 will be USD 4 billion, or PHP 200 billion. With increasing consumer spending this holiday season, this statistic coincides with Google, Temasek, and Bain's e-Conomy SEA 2021 data, which estimates e-commerce GMV for 2021 at USD 12 billion.
E-growth commerce is expected to continue.
Online shopping continues to flourish in the Philippines, with e-commerce rising at a rate of 128 percent, the highest of all internet economy sectors.
According to a Facebook and Bain analysis, Filipinos have strong customer satisfaction ratings, with net promoter scores rising from 26% last year to 64% this year. Poor delivery experiences and onerous return processes are among the top concerns of critics; therefore, e-commerce firms should not be complacent.
Also Read: With US$4.9 million venture capital led by Sequoia Surge, logistics integrator Locad supports eCommerce fulfillment in the Philippines.
To fight this, e-commerce firms can work with end-to-end fulfillment solution providers like LOCAD to ensure an excellent consumer experience.
"On December 12, we visited our warehouses in the LOCAD network, and they were all quite busy, bustling throughout the night," Robertz said. The morning after, LOCAD was able to complete 90% of the orders placed on 12.12 – the majority of which had already been routed to last-mile delivery partners."
E-commerce firms can be at peak performance with LOCAD's multi-channel e-commerce integration, on-demand warehousing, and automated picking, packing, and shipping, whether it's a routine day or during busy seasons like 12.12.
LOCAD's Background
With an international fulfillment network and flexible on-demand warehousing and shipping, LOCAD helps brands and merchants succeed in the e-commerce market. With a scalable and distributed supply chain network that runs on a completely digitized and integrated platform with real-time visibility of order and inventory movements, the company increases brands' distribution.
Visit https://golocad.com/blog/1212-estimated-to-have-made-php-15-billion-in-total-sales-across-major-commerce-platforms/ for more information on LOCAD's aggregated statistics from shopping platforms.
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