Maya strengthens its position in digital banking with a new campaign.
Maya, the country's only all-in-one financial platform, is concentrating its efforts on leveraging its advantage in digital banking to expand its consumer finance business and persuade more Filipinos to use new financial services such as credit and investments.
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| Maya strengthens its position in digital banking with a new campaign. |
Maya collaborated with Hope Elizabeth "Liza" Soberano, a multihyphenate celebrity and the new Maya Brand Ambassador and Chief Advocacy Officer, to launch a new campaign supporting this goal. The "My Money. My Bank. My Way" campaign aims to popularize digital banking and empower Filipinos to manage their finances by introducing innovations that make it easier, more enjoyable, and more personalized.
Maya's best-in-class consumer savings account, which provides easy account opening with just one valid ID, a boosted high-interest rate of up to 10% p.a. that can be attained the more money customers spend in their Maya wallets, daily interest crediting, and individualized personal goals is one of the campaign's highlighted innovations.
Maya is also the first finance app to allow users to create their own @username, making sending money as simple as tagging friends on Instagram or TikTok. Customers adore the company's sophisticated black Maya card, which is accepted by over 80 million businesses worldwide.
See Also: You may now send and receive money with Maya using @UseYourName!
Today, over 1.5 million people use Maya banks. Among the six licensed digital banks in the Philippines, it is the most downloaded and used digital banking app, according to data.ai.
It is the highest-rated finance app on the App Store and Google Play, surpassing popular e-wallet and bank brands. It has a 99.94% uptime rate, simple account opening procedures, and real-time transaction history features.
Simplicity in a complex world
"Filipinos value convenience and trust in banks. We've simplified the entire financial services experience for customers by providing an all-in-one digital banking app that allows them to save, spend, borrow, and invest all in one place. Because of our strategy, we have provided a superior, unrivaled banking and payments experience," Maya Group president Shailesh Baidwan said.
"Furthermore, we have observed that customers who save or borrow make two to three times as many transactions as users who only make payments. Our innovations, such as daily interest crediting and gamified savings, have resulted in a stickier app experience, more types of transactions, and a higher share of wallet, " he added.
Maya has updated its mission-driven savings promotion to encourage more Filipinos to save and use digital transactions. Customers can increase their Maya savings with a daily interest rate of up to 10% p.a. beginning March 7, 2023.
“My Money. My Bank. My Way."
According to the Bangko Sentral ng Pilipinas (BSP) 2021 Financial Inclusion Survey, 80% of adult Filipinos own smartphones. 54% of people have a formal financial account, and 36% use an e-wallet. However, only 37% of adult Filipinos have savings. Maya is optimistic that this figure will rise as more seamless digital banking and payment experiences become widely available.
Also Read: Maya is the Philippines' most rapidly expanding online bank.
Maya's game-changing "My Money. My Bank. My Way" marketing campaign with Soberano is another motivator for its push. Soberano co-created Maya's new marketing campaign as a Brand Ambassador, breaking the mold of traditional celebrity endorsements and changing the game for marketing financial services.
As Chief Advocacy Officer, Soberano will lead critical initiatives and champion shared causes for financial inclusion with Maya. They will begin by collaborating on a project for Save the Children, for which Liza has served as an ambassador since 2021. She will also help Maya's advocacy agenda across the board, from product roadmap to corporate culture.
"Because I enjoy using Maya's app, I'm excited for everyone to upgrade their banking experience with me via Maya. Furthermore, working with Maya feels like a professional advancement for me; it's a pleasure to collaborate creatively with them. I look forward to the professional challenge of serving as their Chief Advocacy Officer," Soberano added.
"Liza's collaboration aims to spread the message that it is past time for Filipinos to use game-changing innovations to make bigger and bolder financial decisions. We are leading the industry's evolution as we transform digital banking into a revolutionary experience for everyone," Maya's chief marketing officer, Pepe Torres, stated.
Learn more about how the world's best all-in-one digital bank is revolutionizing the industry by watching the newest short film collaboration with Liza Soberano.