Cebuana Lhuillier Insurance Brokers, Inc. Pioneers the Democratization of Insurance Access
Cebuana Lhuillier Insurance Brokers, Inc. (CLIB), which is part of the PJ Lhuillier Group of Companies, is changing the insurance market by making sure that all Filipinos can get insurance. Since it started in 2019, CLIB has become a name that people in the Philippines associate with microinsurance, with a main focus on meeting the needs of people with low incomes.
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| Cebuana Lhuillier Insurance Brokers, Inc. Pioneers the Democratization of Insurance Access |
CLIB has had a lot of success thanks to its strategic partnerships with big names in the business like Pioneer, Malayan, FWD, PruLife, and FPG. Because of these partnerships, goods that are useful, affordable, and easy to get have been made. CLIB's meaningful alliances with big companies have also made it easier to distribute products, showing their dedication to technology for better service delivery.
In line with their unique "TECHBRICK" model, CLIB combines a new technology platform with a large physical presence in a way that doesn't feel awkward. Because of this one-of-a-kind method, CLIB can offer a wide range of insurance goods, from personal to business coverage, through its more than 3,000 branches and 6,500 domestic partner outlets. ProtectNow, a one-stop e-commerce platform, and the famous e-commerce sites Lazada and Shopee are some of CLIB's digital channels that help it reach even more people.
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ProtectMax, CLIB's most popular offering, shows how committed they are to helping those who aren't getting enough help. For as little as PHP 50 a month, ProtectMax gives people from 7 to 70 years old a wide range of perks. Because of how well this product did, CLIB's Corporate Social Responsibility Agenda has grown, and they are now working with the government on their Rapido and Kumustahan projects.
New products like HealthMax, a cheap health insurance option, and ProtectNow, a digital platform that makes it easy to get insurance products, show that innovation is still at the heart of CLIB's business. Cebuana Lhuillier Miners Protect is the first insurance policy in the Philippines that is designed especially for miners. CL Perform is a bundled product that combines the digital platform from HR tech company Entomo with certain insurance and microloan packages from CLIB.
Over 8 million Filipinos have been insured by CLIB so far, and the company offers more than 150 different types of protection. The Asia Insurance Review and the Insurance Asia Awards have both given CLIB awards for these accomplishments, including "Domestic Broker of the Year" for two years in a row.
"Our customers will always be our first priority," says Anthony Lou Bernabe, general manager and group head of CLIB. "Our dedicated team works hard to understand what our clients need and give them insurance products and services that are just right for them." We will keep working to be the best and make a change in the lives of our "kababayans."
You can find out more about CLIB and its offerings at www.clib.com.ph.