GCash Shows Off Ground-Breaking New Products at FutureCast 2024: A New Era in Filipino FinTech
At GCash FutureCast 2024, the Philippines' largest digital financial services company, GCash, showed off a number of technologies that will change the country's fintech industry and make the customer experience better.
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| From left to right: Oscar Reyes Jr., Paul Albano, Fatima Javellana, Mark Ilao, Michelle Fernandez, Pebbles Sy, Neil Trinidad, Martha Sazon, Winsley Bangit, CJ Alegre, Alex Dizon, Den Ramos and Sarah Venturina |
President and CEO of GCash Martha Sazon said, "Today, we're introducing new ideas that will "Change the Game." But what really changes things is our ability to have a big effect on Filipino lives. We want to come up with new ways to not only give Filipinos access, but also help them on their way to better Financial Health and Wellness.
Cutting-Edge Security
Online PaySafe, a new security tool that makes online shopping worry-free, was released at the start of FutureCast 2024. Gigi, the AI-powered assistant, can now handle simple questions, check for security, and easily raise more complicated problems. In order to fight online fraud, GCash and Chubb worked together to create Send Money Protect, a low-cost transaction insurance tool.
Design New Ideas
GCash has also added three new smart app styles to make the experience even better for users. Dashboard 3.0 makes it easy to get around, GCat & Friends make managing money more fun and educational, and the Money Manager lets you see how much you're spending right now.
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Experiences Powered by AI
GCash showed off a bunch of AI-powered features, like GScore AI, Hyper-Personalized Ads, and GCoach AI. These are all meant to get users more involved, build trust, and teach them more about money.
Green Innovations
GCash showed its dedication to fighting climate change by adding GImpact, a feature that lets users reduce their carbon footprint with every purchase. A new program called GFarm was also announced to help Filipino farmers.
Money technology for the next generation
GCash released GCash Jr. with Parental Controls and GSave Jr. to help kids learn better ways to spend and save money.
Expanding the world
GCash wants to offer its services in 16 countries by 2024, which will help 10 million Filipinos living outside of the Philippines. It will also release GTravel, a service that lets you book all of your trip needs in one place. GCash Tourist that will allow foreigners visiting the country to use GCash features for 30 days.
New Ways to Borrow and Pay
GCash made new ways to pay, like Borrow on the Spot, Tap To Pay, and Watch Pay, so that everyone could get financial help more easily.
These improvements are part of GCash's promise to offer safe, easy-to-use, and new ways to handle money, so that every Filipino can better handle their money and make a better future for themselves.
Get the GCash app from the Huawei App Gallery, the Google Play Store, or the App Store right now to see what the future of banking will be like.
