Canon Marketing Philippines and Down Syndrome Association Foster Innovation and Unity in the 3,2,1 Smile Photo Walk

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Canon Marketing Philippines and Down Syndrome Association Foster Innovation and Unity in the "3,2,1 Smile Photo Walk"


In partnership with the Down Syndrome Association of the Philippines, Inc., Canon Marketing Philippines, Inc. successfully started the "3,2,1 Smile!" photo walk, a well-known CSR project. The event took place at the Dessert Museum in Pasay, and it was a day of coming together, trying new things, and building communities.

Canon Marketing Philippines and Down Syndrome Association Foster Innovation and Unity in the 3,2,1 Smile Photo Walk
Canon Marketing Philippines and Down Syndrome Association Foster Innovation and Unity in the 3,2,1 Smile Photo Walk

People who work for Canon and kids from DSAPI could explore the museum's colorful rooms with dessert themes and use Canon cameras to record the day's energy and happiness. People took part in the photo walk on a charming trip through each whimsically decorated area. This made for an interactive and fun setting.

After the picture walk was over, the kids put on a touching show that showed off their amazing skills and happiness. At the end of the day, everyone shared a meal together, which led to deeper talk and thought about what had happened.

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Anuj Aggarwal, President and CEO of Canon Marketing Philippines, Inc., talked about the event. "Canon continues to believe in the power of imagery to inspire and connect," he said. The "3,2,1 Smile!" project gave our team and the amazing kids at DSAPI a way to share happy and creative times. Such rewarding situations make our dedication to community involvement even stronger.

The chairman of DSAPI, Elmer Lapena, agreed: "Our long-term partnership with Canon has brought our children a lot of happiness and priceless experiences." Projects like "3,2,1 Smile!" give our kids a chance to express themselves and make friends. We are very grateful for Canon's unwavering support and dedication.

This event is another important step in Canon and DSAPI's ongoing relationship. Canon has already been involved in the Happy Walk, an event that celebrates people with Down syndrome, which shows their dedication to helping the community.

"3,2,1 Smile!" shows that Canon Marketing Philippines, Inc. is dedicated to boosting creativity and acceptance through important relationships. The company can't wait for more inspiring projects that will make the neighborhood a better place.
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