Metrobank and Infobip Join Forces to Innovate Customer Communication via Viber Rich Business Messaging
Metrobank, the second-largest private universal bank in the country, has formed a strong partnership with Infobip, the world's leading cloud messaging platform. Viber rich business messaging, a safe and reliable way to send digital messages, will be added to their customer communication plan as part of this strategic partnership.
 |
| Metrobank and Infobip Join Forces to Innovate Customer Communication via Viber Rich Business Messaging |
The easy-to-use option from Infobip made it easy for Metrobank to add Viber business communications to their current workflow with little extra work. With Viber's advanced messaging tool, brands can send personalized messages to customers who have agreed to receive them. In just two days of setup and testing, Metrobank was able to get more involved with their customers by sending millions of Filipinos advertising Viber business messages with special deals. These messages included rich content like graphics and videos. Metrobank's communication costs have gone down by up to 50% thanks to this creative method.
Thanks to Infobip's cutting edge technology, Metrobank has come a long way in sending marketing texts through Viber rich business messaging. We didn't have to use any extra technical tools or deal with any problems because the integration with Salesforce worked perfectly. Metrobank's Performance Marketing Head, Ramon Martin Rodriguez, said, "We are very happy with how smoothly this process went and appreciate working with a company that has a strong presence in the Philippines."
What's Next for Conversational Marketing in Banking?
According to Infobip's Messaging Trends 2023 report, a lot more messages are being sent through apps like Rakuten Viber. This shows a change toward more conversational channels. The study also shows that business messages sent through Rakuten Viber's platform have grown by 52% year over year and that conversational business messages sent between users and brands have grown by an amazing 377%.
"The world of banking is moving into the era of 'conversational everything.'" Customers all over the world like to interact with brands through the methods they prefer. Cecile Tizon, Infobip's Director of Sales in APAC, says, "These conversations are getting deeper, easier to have, and more personalized all the time."
Through its relationship with Infobip, Metrobank has been able to get the most out of its communications budget while also getting a lot in return. The bank is now thinking about expanding the partnership to include Rakuten Viber's conversational business texts. This would allow the brand and the user to communicate back and forth, making things run more smoothly and improving the customer experience across the country.
Please go to https://tinyurl.com/infobipmetrobank for more useful details.
