Celebrating a Quarter Century of Excellence: TCL's Unwavering Commitment to Innovation in Every Filipino Household
For a quarter of a century, TCL Electronics has been an integral part of our lives, infusing our homes with state-of-the-art advancements. Recognized as the emerging global leader in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) by OMDIA 2024, TCL marked this remarkable journey with the grand 2025 TCL Launch at Okada Manila's Grand Ballroom. The theme, "Legendary Moment, Timeless Greatness," was more than just a slogan - it encapsulated a sentiment of reflecting on shared achievements and anticipating a future where technology continues to elevate our day-to-day experiences.
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| TCL Celebrates 25 Years of Excellence and Unwavering Commitment to Innovation in Every Filipino Household |
TCL has consistently been at the forefront of technological advancement in Filipino homes, delivering transformative innovations that redefine everyday living. From enhancing the way families enjoy their favorite shows with immersive visuals and crystal-clear audio, to streamlining laundry days with energy-saving washing machines, and providing relief from the tropical heat with intelligent air-conditioning systems, TCL’s products are thoughtfully designed to cater to genuine Filipino needs. This tradition of challenging limits and reimagining home experiences has democratized access to more intuitive, efficient, and advanced technologies for a wider range of Filipino families.
Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries, kicked off the event with an inspiring speech: “TCL's past achievements in the Philippine market are noteworthy. Both our TV and AC sales hold the number 1 market share in sales volume and have won the trust of consumers. The Ref & WM category has also shown rapid growth, with an ever-expanding market share. These accomplishments are a testament to the relentless efforts and support of all our partners. As we move forward, TCL will remain committed to the principle of ‘Technology Creates A Better Life’, continuously innovating and enhancing product quality and service levels. We look forward to collaborating with all partners to explore the Philippine market and achieve mutual benefits and win-win results.
Under the strategic guidance of Peter Chen, CEO of TCL Philippines, the brand is geared up to scale new heights. He asserted, "Innovation is ingrained in TCL's DNA. We lead, not follow. For us, innovation is about transcending our boundaries and creating pioneering, sustainable technologies. Being fashionable for us is about crafting a diverse sensory experience through the fusion of technology and art. Lastly, premium is our unending pursuit of aesthetic philosophy. We believe that there's a driving force that propels us on our journey to enhance TCL's brand value. Let's collaborate, advance, and thrive together."
The highlight of the evening was a mesmerizing showcase of TCL's 2025 lineup, revealing four industry-shaking innovations set to redefine modern living. These advancements, revolving around cooler, cleaner, smarter, and sharper technologies, pledge to transform the consumer experience.
Breathe Easy with TCL FreshIN 3.0; The Future of Air Conditioning
TCL Philippines graced the stage to unveil its latest technological marvels. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines, presented the brand's most sophisticated X11K QD-MiniLED TV set to launch soon. Bert Cheung, Deputy Product Director of Air Conditioner, TCL Philippines, introduced groundbreaking climate control solutions through the innovative and award-winning TCL FreshIn 3.0 Air Conditioners.
Meanwhile, Eric Li, Senior Product Manager of Washing Machine and Refrigerator, TCL Philippines, delved into the next generation of washing machines with the TCL Super Drum Combo+ C682 Front Load Washer and Dryer, emphasizing efficiency and intelligent technology. This was followed by a glimpse at TCL's game-changing newly-introduced bottom mounted refrigerator AAT Inverter+ C436BMSB, designed to enhance convenience and efficiency in everyday living.
The Apex of Aspired Greatness
A significant portion of the evening was dedicated to highlighting TCL's global alliance with the International Olympic Committee. This partnership, extending through 2032, underlines TCL's unwavering commitment to innovation and excellence. Built on mutual values of performance, passion, and a vision for greatness, this collaboration is set to elevate the Olympic and Paralympic Games to unprecedented levels. TCL will enhance the Olympic Games by providing state-of-the-art technology to the Olympic Village and enhancing the global fan experience.
Shae Yu, Deputy Director of Marketing of TCL Philippines, shed more light on this extraordinary journey, “As a global technology leader, TCL is rooted in the power to ‘Inspire Greatness,’ a sentiment that resonates with the Olympic spirit. Through this partnership, TCL's innovations will spark inspiration in billions, delivering exceptional experiences and contributing to a sustainable future. TCL is committed to fulfilling its corporate social responsibility and fostering a better world.”
She added, “Being a worldwide Olympic partner is more than just a badge of honor—it’s a proclamation. This partnership empowers us to bring the spirit of the Games directly into people’s lives. It’s not just about gadgets—it’s about experiences. And of course, we’re doing all this while keeping things sleek, smart, and sustainable. So, whether you’re an athlete chasing gold or just chasing your toddler around the house—we’ve got your back.”
Unveiling the Future of Art; How TCL's NXTFRAME TV Redefines Artistic Expression
In line with this, Yu introduced a special guest of honor, Filipino pole vaulter EJ Obiena. Currently ranked as world No. 4 in men's pole vault by the World Athletics Rankings, Obiena holds the Asian record with his clearance of 6.00 meters at the 2023 World Athletics Championships, where he won the silver medal. EJ enthusiastically expressed his appreciation for being part of the momentous occasion and his excitement for the partnership.
“I think the partnership is great – it's about chasing greatness, constant improvement, and perfection. Just like TCL constantly innovates to enhance our lives with their products, we athletes approach training with the same mindset: What can I do today that will lead to better performance?” EJ shared.
Legendary Moments
The audience was captivated by an exclusive fireside chat featuring TCL's newest brand partners, TV personality and comedienne Valeen Montenegro and actress Rhian Ramos.
Valeen shared, “It’s been an exhilarating and inspiring journey. Becoming a part of TCL feels like joining a brand that truly understands innovation and heart. For me, being a TCL Brand Partner means collaborating with a team that is passionate about what they do — and it shows.”
Rhian expressed her excitement about being the newest addition to the expanding TCL Brand Partners, “Joining TCL has been a thrilling experience! It’s not just about being a part of a brand; it’s about being part of something that truly focuses on innovation and delivering the best experiences to people. Being a TCL Brand Partner means I align myself with a brand that values quality and design while ensuring everyone can enjoy a cooler, smarter lifestyle. It’s all about integrating tech into our everyday lives in a way that feels natural and exciting.”
Both Valeen and Rhian are thrilled and eager to experience the cutting-edge technology that TCL products offer.
For Valeen, the TCL QD MiniLED TV is her top pick. “It has truly revolutionized our home. I love how it transformed my space into a complete entertainment hub. Especially for someone who enjoys hosting friends at home, the QLED picture is so clear and vibrant—it never disappoints! I’m extremely proud of how it turned our personal space into a cozy haven. Especially after a long day at work.”
Rhian fell in love with the TCL FreshIn 3.0 air conditioner. “I’m totally smitten with the FreshIN 3.0! Its voice command feature works even without Wi-Fi. You can simply say, ‘Hey TCL, turn on the AC,’ and it’ll instantly turn on. No need for an app or extra connections—just a simple voice command, and it’s done! It’s also amazing how I can stay cool without worrying about the energy bill skyrocketing. Its ability to deliver powerful performance while being mindful of energy consumption makes it not just smart but also sustainable. It’s a perfect example of how TCL is making tech smarter and more intuitive for everyday life.”
Marching Forward to More Prosperous Years
TCL's 25-year success narrative is a testament to its robust leadership, which has propelled growth and forged key partnerships. To celebrate this milestone, Cyd Montebon, TCL Philippines Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail, led the team in a celebratory toast.
Montebon, filled with excitement, exclaimed: "To our valued partners, our forward-thinking visionaries, and to all who have walked this remarkable path with us—thank you. Thank you for your trust and support and for being part of this historic occasion.”
“TCL is a promise to innovate, connect, and redefine. And after tonight, it's evident that the best is yet to come,” Yang stated as he raised his champagne glass.
As TCL celebrates its 25th anniversary, the brand embarks on a new journey, transforming Filipino homes with its signature blend of innovation and excellence. Rooted in a legacy of cutting-edge technology, TCL continues to enhance everyday living, empowering Filipino consumers with stylish, functional, and smart products. This milestone is a moment to salute the past and welcome a future where TCL remains committed to envisioning and shaping the homes of tomorrow for all Filipinos.