Converge ICT Unveils New Brand Identity: From Telco to Tech Pioneer
Converge ICT Solutions Inc., a top broadband and technology provider in the Philippines, has announced a major corporate rebranding. This move signals a significant strategic pivot from a traditional telecommunications company to a forward-thinking technology firm.
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| Converge Reveals Dynamic New Corporate Branding, from Telco to Techco |
"Our refreshed corporate identity is a testament to our forward-thinking vision," said Maria Grace Uy, President and Co-Founder of Converge. "We are at a pivotal point in our evolution, transitioning from merely providing fiber broadband connections to offering digital-first, value-added solutions."
A Bold New Symbol for Progress
The new logo, officially unveiled at the company’s mid-year town hall, consists of three upward-flowing swoosh strands that form the letter “C.” Each strand symbolizes a key pillar of progress for Converge: connectivity, intelligence, and experience.
"The strands reflect our mission to go beyond network building to enhance lives and empower dreams," said Dennis Anthony Uy, CEO of Converge. "The dynamic icon represents our collective leap into the future with our customers, partners, and communities."
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The new visual identity includes a sharper typeface and a darker shade of teal to honor the company's roots while signifying a deeper commitment to innovation. The new branding will be applied across all of Converge's products, including FiberX, BIDA, and Surf2Sawa.
More Than a Logo: A Full Brand Refresh
This rebranding is comprehensive, extending beyond the logo to include an updated Vision, Mission, and Values. Converge now aspires "to be the leading technology pioneer powering the digital journeys of tomorrow," with a broader mission "to enrich everyday life through inspired innovations and human-centric solutions."
To drive this new direction, Converge has also announced key leadership changes:
Benjamin Rex Emilio B. Azada has been appointed as the new Chief Operations Officer.
John Paul Aguilar is now the Head of Consumer and SME business unit.
"The future really looks exciting and brighter for Converge," concluded Azada. "With a fresh vision and broader mission, we are charging ahead with this new brand identity, but at the heart of it all is our commitment to leave no one behind in this digital age."