Embarking on a Journey of Elevation; Toyota Motor Philippines Unveils the Brand-New Toyota ATIV
Toyota Motor Philippines (TMP) has officially launched the brand-new Toyota ATIV, a major new entry in the subcompact sedan segment. Crucially, the ATIV introduces TMP's most affordable Hybrid Electric Vehicle (HEV) variant to date, propelling electrified mobility accessibility for Filipino consumers. Retail sales commence nationwide in October 2025.
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| Toyota Motor Philippines Unveils the All-New Toyota ATIV |
ATIV: The Tech-Forward Mobility Solution
The ATIV is engineered for pragmatic professionals and young families seeking a first-time or additional vehicle that balances elevated comfort, modern technology, and everyday practicality. This new model complements the existing Toyota Vios lineup, providing an HEV option rooted in Toyota’s hallmark Quality, Durability, and Reliability (QDR).
TMP emphasizes that the ATIV simplifies the decision to purchase an electrified model by blending reliable HEV features with easy ownership and safety assurance.
Performance and Powertrain Specifications
The ATIV portfolio offers intelligent power delivery across its variants:
- Hybrid Flagship: The 1.5 HEV CVT leads the lineup, utilizing a 4-Cylinder, in-line hybrid electric engine for a combined system output of 111 HP. This ensures smooth acceleration, tranquil operation, and superior fuel economy.
- Gasoline Options: Other variants are powered by efficient 1.3L and 1.5L gasoline engines, available with either CVT or manual transmission options, providing a strong balance of performance and efficiency.
See Also: Toyota Corolla Cross 2024 Facelift Starts at Php1.498M
Design, Safety, and Digital Integration
The ATIV features contemporary styling, smart cabin tech, and advanced safety protocols:
- Exterior: Characterized by a bold fastback silhouette, complemented by LED headlamps and, exclusively on the HEV variant, rear sequential turn signals.
- Cabin Tech: Includes a 7-inch digital multi-information display and up to a 10.1-inch Display Audio system. The HEV variant exclusively supports wireless Apple CarPlay® and Android Auto™.
- Safety Stack (HEV Exclusive): Features integrated Toyota Safety Sense (TSS), including Pre-Collision System, Lane Departure Alert, and Adaptive Cruise Control. All models feature multiple airbags, ABS, and Vehicle Stability Control.
- Key Convenience Tech: Features include Electronic Parking Brake with Brake Hold (HEV exclusive), Push Start and Smart Entry.
Price Structure and Variant Breakdown (SRP)
The brand-new Toyota ATIV is available across four key variants. The Standard Retail Prices (SRP) are structured based on the specific variant and color selection:
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ATIV 1.5 HEV CVT:
- Starting SRP is ₱1,198,000 for colors like Gray Metallic/Attitude Black Mica.
- Premium colors, including Scarlet SE/Attitude Black Mica and Platinum White Pearl/Attitude Black Mica, are priced at ₱1,208,000.
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ATIV 1.5 G CVT:
- Starting SRP is ₱1,069,000 for Gray Metallic, Scarlet SE, and Platinum White Pearl.
- Premium colors Scarlet SE and Platinum White Pearl are priced at ₱1,084,000.
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ATIV 1.3 E CVT:
- Starting SRP is ₱980,000 for Gray Metallic, Scarlet SE, and Metal Stream Metallic.
- The Scarlet SE option is priced at ₱995,000.
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ATIV 1.3 E M/T:
- Starting SRP is ₱916,000 for Gray Metallic, Scarlet SE, and Metal Stream Metallic.
- The Scarlet SE option is priced at ₱931,000.
Experience the new Toyota ATIV firsthand at the public launch event, scheduled from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City. Visit a Toyota dealership starting October 2025 to inquire about the full range of colors and options.