Jollibee and Mobile Legends: Bang Bang Team Up for Massive 'GameJoy' Campaign Nationwide
The country’s largest fast-food chain and its most popular mobile title are joining forces. Jollibee and Mobile Legends: Bang Bang (MLBB) have officially rolled out their GameJoy x MLBB Combos campaign, offering Filipino mobile gamers a curated mix of value meals, physical collectibles, and exclusive in-game digital loot.
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| Jollibee x Mobile Legends Launch GameJoy Combos with Exclusive Loot |
The cross-over initiative is structured into two separate phases to maximize player engagement over the local gaming season.
Two-Phase Campaign Built for Filipino Gamers
The collaboration kicks off with immediate digital rewards before transitioning into nationwide physical merchandise distributions:
- Phase 1 (Digital Integration): This phase centers around the limited-edition “WOW BIDA” Battle Emote. The branded Jollibee asset can be redeemed and used directly during active MLBB matches, with the redemption window closing on May 20, 2026.
- Phase 2 (GameJoy Combos): Running immediately from May 20 to August 19, 2026, this phase introduces specially branded meal bundles. Every purchase of a Jollibee GameJoy Combo comes packed with physical hero card collectibles and codes for limited-edition in-game items.
According to Dorothy Ching, Vice President of Marketing at Jollibee Philippines, the initiative aims to bridge digital entertainment with everyday dining moments, giving the local gaming community a fresh way to celebrate their favorite hobby.
Collectible Hero Cards and In-Game Loot
To participate, players can purchase any designated GameJoy Combo through authorized Jollibee branches, drive-thrus, or official delivery channels.
Each combo contains a scratch card featuring one of five iconic MLBB heroes:
- Layla
- Gusion
- Miya
- Lesley
- Nana
By scratching the card, customers reveal a unique alphanumeric voucher code redeemable directly inside the official MLBB application. The prize pool includes an array of in-game rewards such as premium character skins, custom emotes, hero fragments, avatar borders, and a highly coveted grand prize: the MLBB All-Skin Unlock.
International game developer MOONTON Games highlighted that the campaign serves as a direct tribute to the passionate Filipino player base that has helped transform Mobile Legends into a local cultural phenomenon.