Abenson Celebrates the Arrival of the iPhone 18 Pro and iPhone 18 Pro Max in Global City
Abenson's iPhone 18 Pro and iPhone 18 Pro Max launch campaign featured several incentives for Apple fans in the Philippines, including a free recliner, installment options, bank promotions, and trade-in savings.
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| Abenson Welcomes the All-New iPhone 18 Pro and iPhone 18 Pro Max |
The campaign focused on the shopping experience, combining the excitement of the midnight launch with easy payment options and special offers for customers looking to upgrade.
Free Recliner Worth ₱11,995 With Pre-Order
Customers who pre-ordered an iPhone 18 Pro or iPhone 18 Pro Max during the qualifying promotional period were offered a free recliner worth ₱11,995. Delivery and assembly of the recliner are also free.
iPhone 18 Pro Installments Starting at ₱3,957.92
Abenson advertised the iPhone 18 Pro at monthly installments starting at ₱3,957.92 for 24 months. Eligible customers could also explore zero-percent installment plans, cash-price promotions, and deferred payment options, subject to the applicable terms.
Bank Promotions and Payment Options
The campaign featured offers from BDO, Bank of Commerce, BPI, EastWest, HSBC, Metrobank, PNB, RCBC, Security Bank, and UnionBank. Depending on the provider, promotions included discounts, cashback, zero-percent installments, and additional freebies.
Alternative payment options included GCash GGives, Home Credit Double Zero, and Abenson Easy Pay, which featured Buy Now, Pay Next Year and payment deferral options.
Metrobank: Official Payment Partner
Metrobank was the official payment partner of the midnight launch. Its advertised offer included ₱3,000 off the cash price at zero-percent installment for 12 or 24 months, plus a free vacuum cleaner, subject to the applicable conditions.
Trade In an iPhone 16 for Up to ₱53,000 Off
The launch guidelines also highlighted up to ₱53,000 off when trading in an iPhone 16 during the promotional period. Actual savings depend on eligibility and the applicable trade-in assessment and terms.
Explore Apple Products at Abenson
Abenson is an authorized reseller of Apple products and positions itself as the No. 1 Appliance Store and a trusted tech destination, offering in-store assistance from Personal Shoppers and easy payment options.
The launch guidelines indicated that the latest Apple products would be available through more than 150 stores nationwide and online starting October 16, 2026.
Customers can explore Apple's product lineup through two channels:
- In-store: Visit an Abenson branch to explore products and available purchasing options.
- Online: Browse the Abenson Apple Store.
Note: The promotional periods listed in the campaign materials ended on October 15, 2026. Check with Abenson for current offers, product availability, and applicable terms.