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| Starmobile Partners with 7-Eleven; Introduces E-Commerce Business Model |
Star Telecom Alliance Resources Inc. (STAR, Inc), the maker of Filipino mobile phone brand Starmobile, announced its partnership with 7-Eleven to introduce an innovative e-commerce business that will make online shopping easier for consumers nationwide.
The partnership with 7-Eleven will allow customers to order the Starmobile PLAY Lite and PLAY Five through the said convenience store’s multi-channel CLIQQ store. First rolled out in 7-Eleven stores in Taiwan, the new e-commerce business model offers a variety of flexible discovery, payment, and pick-up options.
“This partnership with 7-Eleven supports our mission to bring our various devices even closer to more Filipinos. Not only are we making the latest mobile technologies more accessible to Filipinos in terms of price points, we are also making them accessible in terms of ordering, payment, and availability venues,” STAR, Inc. Product Development Head Michael Chen said.Once customers have confirmed their orders, they can pick-up their units the following day. Customers can pay through any of CLIQQ’s platforms, or through 7-Eleven counters using cash or credit card.
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Aside from giving customers more options to purchase their Starmobile phones, this e-commerce model also aims to address two key realities facing the e-commerce industry in the country today, the small retail baskets and expensive fulfillment logistics.
CLIQQ store is found on Google Play and the Apple App Store, as well as electronic kiosks and catalogs in-stores.