Vivo, One of the Top 5 Smartphone Brands in the Philippines

Ciara Alarcon
Vivo, One of the Top 5 Smartphone Brands in the Philippines
Vivo, One of the Top 5 Smartphone Brands in the Philippines

Vivo has secured its spot among the country’s top five smartphone brands in the second quarter of 2017 according to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker.

Aside from joining the list, IDC claimed that the mobile manufacturer is also the fastest-growing smartphone brand in the Philippines. It recorded a quarter-to-quarter growth of 66 percent, too.

The company recognized that it has established its place in the highly competitive market in both local and abroad due to its high-visibility television, print, and billboard promotions.

“OPPO and vivo disrupted the smartphone retail space through cash-rich marketing, aggressive sales promoter incentives and previously unseen levels of retailer support. This challenged the traditional vendor-dealer relationship smartphone vendors have been accustomed to, and while leading vendors have been able to adapt, smaller players with less marketing and merchandising budget on their disposal were unable to do so, thus suffering drops in market shares” says Jerome Dominguez, Market Analyst for Client Devices, IDC Asia/Pacific.

See Also: Vivo Y69 Now in Stores for Php10,990; Octa Core Android Nougat 16MP Selfie Camera

Golden State Warriors point guard Stephen Curry is one of Vivo’s top endorsers, helping the brand to gain popularity. Locally, Vivo holds weekly mall tours in and outside the Metro that included performances from local celebrities.

The other brands who made it to the top 5 are Cherry Mobile, OPPO, Samsung, and CloudFone. Meanwhile, IDC said that smartphone sales are more expected to rise in the last quarter of the year.

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