List of Extinct, Endangered, and Active Smartphone Brands in the Philippines - TeknoGadyet

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Thursday, October 17, 2019

List of Extinct, Endangered, and Active Smartphone Brands in the Philippines

A few years ago, the Philippine smartphone market was booming with lots of mobile brands from both the local and international companies. However, as years passed by, many brands have surrendered in the very stiff competition and decided to cease or exit their phone business in the country.

List of Extinct, Endangered, and Active Smartphone Brands in the Philippines
List of Extinct, Endangered, and Active Smartphone Brands in the Philippines

We listed them down, and to our surprise, there are already 35 brands who are now "extinct" or not operating in the local market anymore, and several more who are "endangered brands" that soon might face the same fate as the fallen ones.

Extinct - these are the mobile brands that are not operating in the Philippines anymore.
  • Acer - exited the Philippine market around the first quarter of 2017
  • Arsenal Devices - last known activity was in early 2019
  • Arc Mobile - last seen active about late 2014
  • Blackview - last known activity was January 2018
  • Bluboo - last known activity was March 2018
  • CKK Mobile - last known activity was the second half of 2017
  • Cubix Cube - last known activity was the second half of 2017, same distributor as Cherry Mobile
  • Dell - exited the smartphone business worldwide in 2012
  • DingDing Mobile - last known activity was the second half of 2015
  • Doogee - last known activity was the first half of 2018
  • DTC Mobile - last known activity was August 2016
  • Ekotek - last known activity was December 2018
  • Elephone - last known activity was the first half of 2016
  • Evoluzn - last known activity was the first half of 2014
  • Gionee - last known activity was the first half of 2018, filed bankruptcy in China
  • Happy Mobile - last known activity was August 2016
  • HTC - last known activity was the second half of 2017
  • Hyundai Mobile - last known activity was the second half of 2017
  • I Robot Mobile - ceased operation in August 2018
  • Kingcom - last known activity was the first half of 2015
  • LG - exited the Philippine market around early 2019
  • Me Mobile -  - last known activity was January 2017
  • MyView - last known activity was January 2014
  • OVVI - last known activity was April 2018
  • O+ USA - last known activity was February 2018
  • Philips - last known activity was the second half of 2018
  • Phoenix Tab - last known activity was the second half of 2015
  • Qube - last known activity was the first half of 2014
  • Sony -  - exited the Philippine market around May 2019
  • SunTouch - last seen active about late 2014
  • SuperD - last known activity was November 2016
  • Telego - last known activity was November 2018
  • THL - last known activity was early 2014, same distributor as ZOPO
  • ZOPO - last known activity was early 2014, same distributor as THL
  • ZUK - last known activity was last quarter of 2016
  • ZTE - last known activity was the first quarter of 2016

Endangered - these are the smartphone brands that are having a hard time coping up with the current market, and facing near extinction.
  • Brown and Proud - still in the market, but no other new device was released since its inception - still in the market, current devices were those in 2018
  • Cloudfone - last known activity was  July 2019
  • Energizer - still in the market, but no new device for a long time
  • Firefly Mobile - last activity was June 2019, physical stores are considerably lesser than before
  • Kata Digital - still in the market, current devices was still those in 2018, physical stores are considerably lesser than before
  • Lenovo - till have some stores, but devices are on sale and those launched in 2018, same distributor as Motorola
  • Motorola - still have some stores, but devices are on sale and those launched in 2018, same distributor as Lenovo
  • SKK Mobile - last activity was January 2019, physical stores are considerably lesser than before
  • Torque Mobile - not much activity on Facebook, current devices are still those in 2016 and started selling IQOS cigarette instead of phones

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Thriving - these are the phone brands that are either still active on Facebook, continue to sell their phones (offline and/or online), and/or have still stores in the malls. However, these brands have not released at least 1 new device for several months now.
  • ASUS - as per George Su, their focus is more on ROG Phone, and less on the ZenFone brand
  • BS Mobile
  • Chico Mobile - same distributor as ZH&K Mobile
  • Meizu
  • MyPhone
  • Royqueen
  • Starmobile
  • ZH&K Mobile - same distributor as Chico Mobile

ON and OFF - those brands who have exited the Philippine market, but recently back in the local shore.
  • Alcatel - under the same distributor as BlackBerry
  • BlackBerry - under the same distributor as Alcatel
  • Infinix - exited the Philippines market in August 2018, but recently back selling phones online
  • Leagoo


Very Active - these are the smartphone brands that are dominating the Philippine market, and/or those who continue to release new devices from time to time.
  • Apple
  • Cherry Mobile
  • Honor
  • Huawei
  • Nokia
  • OnePlus
  • OPPO
  • Realme
  • Samsung
  • Vivo
  • Xiaomi

New - as the name implies, a new player in the smartphone market in the country.
  • Itel - the same distributor as Cloudfone
  • Neffos - smartphone company of TP-Link

As you may have observed, the majority of the current operating mobile brands in the Philippines are now Chinese brands that are offering great value in terms of price-to-specs ratio. These brands, in one way or another, are also one of the reasons why many brands, both local and international, exited the Philippine market, and some others facing the same fate. Moreover, the only local mobile brand that is very active at this point is Cherry Mobile.

By the way, this post also serves as the list of all the smartphone brands in the Philippines, past and present, that officially entered the local mobile market.

This article is based on our research and observation in the smartphone industry in the Philippines. We will update this post once we have new information. If you believe there is something wrong with this post that needs to be corrected, please kindly let us know.

First published on August 18, 2019, and last updated on October 17, 2019.

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