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| List of Extinct, Endangered, and Active Smartphone Brands in the Philippines |
We listed them down, and to our surprise, there are already 44 brands who are now "extinct" or not operating in the local market anymore, and several more who are "endangered brands" that soon might face the same fate as the fallen ones.
Extinct - these are the mobile brands that are not operating in the Philippines anymore.
- Acer - exited the Philippine market around the first quarter of 2017.
- Arsenal Devices - the last known activity was in early 2019.
- Arc Mobile - last seen active about late 2014.
- Blackview - the last known activity was January 2018.
- Bluboo - the last known activity was March 2018.
- Brown and Proud - no other new device was released since its inception, the last known activity was the second half of 2018.
- CDR King Mobile - the last know activity was the second half of 2015
- CKK Mobile - the last known activity was the second half of 2017.
- Cubix Cube - last known activity was the second half of 2017, the same distributor as Cherry Mobile.
- Dell - exited the smartphone business worldwide in 2012.
- DingDing Mobile - the last known activity was the second half of 2015.
- Doogee - the last known activity was the first half of 2018.
- DTC Mobile - the last known activity was August 2016.
- Ekotek - last known activity was December 2018.
- Elephone - the last known activity was the first half of 2016.
- Evoluzn - the last known activity was the first half of 2014.
- Gionee - last known activity was the first half of 2018, filed bankruptcy in China.
- Happy Mobile - the last known activity was August 2016.
- HTC - the last known activity was the second half of 2017.
- Hyundai Mobile - the last known activity was the second half of 2017.
- Infinix - exited the Philippines market in August 2018.
- I Robot Mobile - ceased operation in August 2018.
- Karbonn Mobile - an Indian brand that entered the local market in 2013.
- Kingcom - the last known activity was the first half of 2015.
- LG - exited the Philippine market around early 2019.
- Maxx Mobile - an Indian brand that entered the local market in 2013.
- Me Mobile - last known activity was January 2017.
- Motorola - the last known activity was the late part of 2018.
- MyView - the last known activity was January 2014.
- OVVI - the last known activity was April 2018.
- O+ USA - the last known activity was February 2018.
- Philips - the last known activity was the second half of 2018.
- Phoenix Tab - the last known activity was the second half of 2015.
- Polaroid Mobile - entered the Philippines market in 2013, but did not last long.
- Qube - the last known activity was the first half of 2014.
- SKK Mobile - the last known activity was January 2019.
- Sony - exited the Philippine market around May 2019.
- SunTouch - last seen active about late 2014.
- SuperD - the last known activity was November 2016.
- Telego - the last known activity was November 2018.
- THL - last known activity was early 2014, same distributor as ZOPO.
- ZOPO - last known activity was early 2014, same distributor as THL.
- ZUK - the last known activity was the last quarter of 2016.
- ZTE - the last known activity was the first quarter of 2016.
Endangered - these are the smartphone brands that are having a hard time coping up with the current market and facing near extinction. They may still be active on Facebook, continue to sell their phones (offline and/or online), and/or have still stores in the malls. However, these brands have not released at least 1 new device for more than 6 months.
- Alcatel - last known activity was July 2019, has no more products on its Lazada Flagship Store.
- BlackBerry - under the same distributor as Alcatel, only two products being sold on MemoXpress.
- BS Mobile - there is still activity on Facebook, but phones being sold are old models.
- Chico Mobile - the last known Facebook activity was on December 2019, the phones being sold are old models, same distributor as ZH&K Mobile.
- Cloudfone - the last known activity on Facebook was March 2020, but phones being sold are old models.
- Energizer - still active on Facebook, but no new phones, only accessories.
- Firefly Mobile - the last activity on Facebook was June 2019, almost or no more physical store, only three old phone models are being sold on Shopee.
- Kata Digital - still active on Facebook, current devices were still those in 2018, physical stores are considerably lesser than before.
- Leagoo - still active on Facebook, but no new phones being sold.
- Meizu - the last known activity on Facebook was March 2020, but phones being sold are old models.
- MyPhone - still active, but the last phone release was November 2019.
- QNET - no more new releases, and no update on Facebook since February 2020.
- Royqueen - the last known activity on Facebook was March 2020, but products being sold are old models.
- Starmobile - still active, but no new phone releases.
- Torque Mobile - the last activity on Facebook was September 2019, current devices being sold are still those in 2016 and started selling IQOS cigarette instead of phones.
- Vinovo - no more new releases, and no update on Facebook since February 2020.
- ZH&K Mobile - same distributor as Chico Mobile.
See Also: How To Delete Your Entire Google History
ON and OFF - those brand/s who have exited the Philippine market, but recently back in the local shore.
- Lenovo - will release Lenovo K5 Play and K5 Pro this May 2020.
Active - these are the smartphone brands that are dominating the Philippine market, and/or those who continue to release new devices from time to time.
- ASUS ROG
- Apple
- Cherry Mobile
- Honor
- Huawei
- Nokia
- OnePlus
- OPPO
- Realme
- Samsung
- Vivo
- Xiaomi
New - as the name implies, a new player in the smartphone market in the country.
- Itel - the same distributor as Cloudfone
- Neffos - smartphone company of TP-Link
- TCL - arrived around the second half of 2019
As you may have observed, the majority of the current operating mobile brands in the Philippines are now Chinese brands that are offering great value in terms of price-to-specs ratio. These brands, in one way or another, are also one of the reasons why many brands, both local and international, exited the Philippine market, and some others facing the same fate. Moreover, the only local mobile brand that is very active at this point is Cherry Mobile.
By the way, this post also serves as the list of all the smartphone brands in the Philippines, past and present, that officially entered the local mobile market.
This article is based on our research and observation in the smartphone industry in the Philippines. We will update this post once we have new information. If you believe there is something wrong with this post that needs to be corrected, please kindly let us know.
First published on August 18, 2019, and last updated on May 21, 2020
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