Globe Business and Supply Chain Leaders Join Forces to Help MSMEs Succeed

Staff ni Anjie
Micro, Small, and Medium Enterprises (MSMEs) account for most enterprises in the Philippines (MSMEs). While many are still looking for a position in the vast market, the COVID-19 epidemic and subsequent lockdowns have made things much more difficult for them. Brick-and-mortar stores are particularly affected, as they must now take their companies online to stay solvent.

Globe Business and Supply Chain Leaders Join Forces to Help MSMEs Succeed
Globe Business and Supply Chain Leaders Join Forces to Help MSMEs Succeed

With all of the complexities that entail, going digital is a challenge that many MSMEs don't need. Especially when they have other aspects of the business to focus on, such as fundraising, production, supply sourcing, and skills training, to acquire market access and develop.

Globe Business addresses the needs of small and medium-sized businesses. This is why they advise SMEs to invest in ICT solutions that can satisfy the new normal's digital expectations.

Businesses that fail to stay current risk falling behind and being eclipsed by more aggressive competitors that listen to their target market and take advantage of developing trends, primarily through digital platforms. According to Globe Business, these include (1) live selling or vending of products using the live feature of social media apps, (2) story ads or video marketing, which usually creates a relevant storyboard to capture the audience, and (3) influencer marketing, which is a type of word-of-mouth marketing that involves enlisting the help of Key Opinion Leaders or celebrities to spread brand messaging to a larger audience.

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According to studies, video marketing is one of the most important marketing trends today for the next 5 to 10 years. According to survey results from the Facebook-commissioned Emerging Trends Research, 93 percent of Filipino respondents value convenience over price when deciding what to buy online; 87 percent are willing to pay more for easier access to products or services; and 90 percent believe mobile payments should be widely available.

Globe Business is poised to provide the latest in ICT to MSMEs in retail, manufacturing, and logistics by enlisting the help of some of its most significant business partners: Ninja Van, a logistics company specializing in parcel collection and door-to-door delivery; Lazada Philippines, one of the country's most popular e-commerce platforms; 1Export, a company that assists businesses in exporting to new and exciting markets; and Zalora, a one-stop online shop for all things fashionable.

Furthermore, Globe Business is prepared to assist MSMEs in gaining the necessary skills, knowledge, and perspective to help their businesses expand. Globe Business sponsored a three-part web event series (kwentuhan sessions) titled "Biz is it!" as part of this promotion. Retail, logistics, and manufacturing supply chain stories for future success.” Paulo Campos III, Co-founder, and CEO of Zalora; Sabina Lopez-Vergara, Chief Commercial Officer of Ninja Van Philippines; Yshana Wong, Strategic Partnerships and Seller Services Lead of Lazada Philippines; and Michiko Mecate-Castaneda, Supply Chain Head of Globe Business, kicked off the retail leg, Re-tell your Retail: The Digital Move, on August 12.

The panelists discussed real-world difficulties and how ICT and digital solutions might help businesses run more smoothly. “The best moment to be online was yesterday; the second-best time is today,” stated Ms. Wong of Lazada Philippines, emphasizing the importance of digital solutions in promoting one's business. “We, as a business community, can do our share to assist the economy move forward,” Ms. Campos said. Kayong mga entrepreneurs and MSMEs, more than any other sector, I believe, would truly propel the country ahead. Ms. Lopez-Vergara further encouraged MSMEs to "be solution-oriented." Don't do what you're used to. Experiment with things you wouldn't normally do.”

Although the new normal brings new obstacles, Ms. Castenada believes that these watershed times can also bring a plethora of opportunities. She explains that the first barrier to overcome is for MSMEs to recognize that technology adoption is more of an investment with long-term rewards than a cost. As their staunchest ally, Globe Business is ready and equipped to supply MSMEs with digital information, connection, and tailored-for-business solutions that enable market penetration, base development, and rapid growth, allowing these entrepreneurs to take control of their future success now. Here's the first section of Globe Business' three-part web series.

You can discover more about Globe Business Solutions by going to their website.

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