Agora's Real-Time Video Tech Fuels KUMU's Exponential Growth
The surge in real-time video consumption is unmistakable, driven by the increasing digital appetite of the population. Major platforms such as YouTube and TikTok are witnessing substantial expansion, with TikTok user base swelling by 20.8% from 2022 to 2023. This surge underscores the importance of video streaming in our daily lives, as Filipinos increasingly turn to digital platforms for education, communication, and entertainment. Agora, a leading provider of real-time engagement APIs, is supporting platforms like KUMU by offering the necessary tools for seamless real-time video integration.
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| Agora's Real-Time Video Tech Fuels KUMU's Exponential Growth |
The Philippine video conferencing market is predicted to keep pace with this trend, expecting a compound annual growth rate (CAGR) of 11.9% from 2024 to 2028. Driven by digital transformation and the increasing use of video tools for remote work, education, and entertainment, the market is set to expand. Globally, the video conferencing market is projected to grow from US$33.04 billion in 2024 to US$60.17 billion by 2032, indicating a widespread demand for real-time communication tools across various sectors.
KUMU, a social entertainment platform that was introduced in 2018, has risen to become the top-earning social app in the Philippines. With over 10 million users from more than 50 countries, KUMU's reach has rapidly expanded. The platform boasts 60 million livestream views per month on average and has experienced a 30% surge in session time, proving its success in captivating Filipino content creators and audiences both domestically and internationally.
Agora's cutting-edge Software-Defined Real-Time Network™ (SD-RTN™) has been instrumental in KUMU’s growth, helping the platform overcome the connectivity obstacles in the Philippines, a country that ranks 82nd globally in wireless internet speed. Agora's technology allows KUMU to provide flawless live-streaming experiences, even in regions with less-than-ideal network conditions. This reliability has empowered KUMU to extend its reach beyond the local market, linking Filipino content creators and viewers from more than 50 countries, ranging from Canada to Saudi Arabia.
KUMU's Vice President of Engineering, Ellard Capiral, praised Agora's suite of SDKs and extensions, stating they "exceeded our expectations in delivering a rich and live interactive experience for our users." Furthermore, Capiral commended Agora's team for their invaluable assistance from product innovation to successful implementation.
Thanks to Agora's effortless development tools and real-time streaming solutions, KUMU was able to swiftly innovate and introduce new features, such as interactive messaging, virtual gifts, and AI-powered noise cancellation. The app's community-driven features, like live game shows and interactive campaigns, have helped maintain user engagement with over 10,000 live streams occurring daily. These enhancements have enriched the user experience, further cementing KUMU's status as a leading digital community for Filipinos.
Effie Fang, Director of Agora's APAC Sales Team, expressed pride in supporting KUMU's mission of creating a global platform for Filipino voices, stating that their success story is a testament to how Agora's real-time technology can be leveraged regardless of location.
As the demand for reliable real-time communication platforms continues to grow among businesses and consumers, KUMU's adoption of Agora's technology positions it at the vanguard of this rapidly expanding market.
