2024 Haier Product Launch: Unveiling New Horizons
In a vibrant and engaging event, Haier, the international pioneer in home appliances and consumer electronics, enthusiastically launched its latest creations at the bustling Market! Market! Mall located in BGC, Taguig City. The much-awaited event, christened "Unveiling New Horizons," showcased Haier's novel range of smart refrigerators and washing machines, underscoring the brand's unwavering dedication to innovation, efficiency, and sustainability.
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| 2024 Haier Product Launch: Unveiling Fresh Horizons |
The event was a lively mix of product demonstrations, live entertainment, and interactive sessions that captivated a diverse audience, including corporate partners, tech aficionados, and regular mall visitors.
The day's proceedings commenced with a hearty welcome from the host, setting the stage for a day filled with revolutionary product releases and joyous celebrations. A gripping Haier brand video was followed by a dynamic ballet show by Dance World Magnifique, which set an energetic tone for the subsequent events.
Haier Philippines' President and CEO, Mr. Xuhong Yan, commenced the proceedings with an impactful speech, highlighting Haier's mission to redefine domestic living for Filipino households.
The event's highlight was the unveiling of the new 4-Door Refrigerator and the chic Mirror Glass Series. Haier’s Product Planning Executive Director, Ms. Jennifer Samson, underscored the state-of-the-art features of these models, including their enhanced energy efficiency, generous storage space, and smart connectivity.
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"Designed to enrich contemporary homes with style and practicality, Haier's latest refrigerators are a game-changer," Ms. Samson commented as attendees explored the new models with keen interest.
The focus then shifted to the Washing Machine range, introduced by Haier’s Lead Product Trainer, Mr. Joshua Sia. These machines, boasting eco-friendly and self-cleaning features, aim to revolutionize household laundry practices.
The event also featured a talk on Haier’s next-gen air conditioner by Mr. Francis Serrato, AC Business Unit Director. With smart features and optimized energy efficiency, the air conditioner pledges to provide unmatched comfort to Filipino homes.
In addition to product showcases, the event included interactive activities that sustained the lively atmosphere. Attendees engaged in mini-games and shared their experiences online under the hashtag #MoreCreationMorePossibilities, with a personal refrigerator being one of the many prizes.
The event culminated with a media interaction session, where Haier executives addressed queries about the brand's strategic objectives and competitive edge. This transparent conversation emphasized Haier’s dedication to fortifying its foothold in the Philippines and delivering impactful innovations to its customers.
The launch concluded on a festive note, with a raffle draw and a closing entertainment act that left attendees inspired and invigorated. "The launch today is a clear demonstration of Haier's commitment to bringing world-class innovations to Filipino homes," the host noted in his closing remarks.
As Haier continues to innovate, Filipino consumers can anticipate a future filled with smarter, more efficient, and eco-friendly home solutions.
