Kayana partners with Accenture to pave the way for MVP Group of Companies to bring forth new offerings for the Filipino market
Today, Kayana Solutions Inc., also known as "Kayana", and Accenture (NYSE: ACN) revealed their strategic partnership aimed at creating a digital hub to expedite the digital product development process for the MVP Group.
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| Kayana Partners With Accenture to Establish a "Digital Hub |
"Digital technology is shaping the economic landscape of the Philippines, like many other countries worldwide. We are dedicated to pioneering innovative ways for Filipinos to harness its potential. Launching 'Kayana' encapsulates this commitment," stated Manny V. Pangilinan, Chairman and CEO, Kayana Solutions, Inc. "This digital hub will amalgamate the necessary skills and competencies that the Group requires to deliver highly personalized experiences tailored to Filipinos' needs."
"We resonate with Kayana's 'can do' ethos. We take pride in joining forces with the MVP Group, bringing Accenture's top-notch services and capabilities to the table, to assist the MVP Group in generating value for Filipino businesses and consumers," expressed Ambe Tierro, Country Managing Director and Technology Lead of Accenture in the Philippines.
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The digital hub will capitalize on Accenture's prowess in crafting customer experiences powered by data and AI, along with cloud-based solutions. Accenture will helm brand strategy, product research, and user interface (UI) / user experience (UX) design for Kayana via Song, its tech-driven creative unit. The digital hub will also cater to the digital necessities of other businesses within the MVP Group - and Filipino enterprises seeking to establish digital services.
"By harnessing Accenture Song's proficiency in design and digital products, marketing, commerce, and service, we're melding creativity, innovation, and technology to push boundaries and aid Kayana in fulfilling its pledge towards customer-focused innovation," Tierro further stated.
"Customer experience lies at the core of the bond between a company and its clientele. We eagerly anticipate bringing our expertise to the table and assisting Kayana in redefining experiences and building relevance for businesses and consumers across various channels and platforms," shared Flaviano Faleiro, President of Accenture Song in Asia Pacific.
