TCL's TechMania: CoolFest Year 2 – A New Definition of Smart Living, in Partnership with SM Appliance Center
Music, innovation, and breakthroughs have the power to bring people together. With this in mind, TCL, the globally recognized Top 1 TV Brand and a trusted leader in home appliances, is thrilled to present the second edition of TCL TechMania: CoolFest, co-hosted by SM Appliance Center. Held on June 28, 2025, at SM Mall of Asia Music Hall, this year's CoolFest has become the most anticipated event of the year.
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| TCL and SM Appliance Center Redefine Smart Living at CoolFest Year 2 |
TCL's CoolFest Year 2 has taken the music festival experience to a new level. It was a vibrant extravaganza that showcased everything "cool", from electrifying performances by guest artists and online influencers to the unveiling of the latest TCL appliances. Interactive games and immersive zones at the event vividly illustrated the essence of a cool, smart, and stylish lifestyle.
The crown jewel of TCL's CoolFest Year 2 was The Smart Living Zone: Where Innovation Meets Experience, a captivating space that displayed TCL Philippines' state-of-the-art appliances. The zone showcased the brand's latest QLED and QD-Mini LED TVs, as well as advanced air conditioning units, washing machines, and refrigerators.
Event attendees had the opportunity to explore and experience TCL's innovative products, including the colossal 98-inch QD-Mini LED TV and the energy-efficient FreshIN 3.0 Inverter Air Conditioner, among others. Guests were also invited to participate in the "Spin the Wheel" game, where they could win exclusive TCL merchandise.
"TCL's CoolFest Year 2 is our way of bridging the gap between our innovative products and the people. We believe in the unifying power of music, and through this event, we're highlighting Filipino excellence by providing a platform for local talents and connecting them with passionate fans," said Joseph Cernitchez, Brand Manager at TCL Philippines.
See Also: TCL Celebrates 25 Years of Excellence and Unwavering Commitment to Innovation in Every Filipino Household
TechMania Fever Sweeps the Crowd
Tech aficionados and enthusiastic fans alike were drawn to the event, all seemingly caught up in the TechMania frenzy. In addition to the main program, TCL's CoolFest Year 2 featured fun activities for attendees and gave away exciting prizes.
Cyd Montebon, TCL's Deputy Director of Sales, started the main program with an inspiring message to commemorate TCL's 25th anniversary in the Philippines. She reiterated the brand's commitment to providing smart, accessible technology to every Filipino household.
Key leaders from TCL Philippines were also present onstage, unveiling TCL's latest innovations focused on energy efficiency, smart control, and premium design. TCL's brand partners and content creators added a vibrant and relatable touch to the brand story, sharing their experiences with TCL technology.
The Face of Cool Living
Kathryn Bernardo, Asia’s Superstar and TCL's beloved brand ambassador, was a major highlight of the event. With heartfelt enthusiasm, she shared how TCL has become an integral part of her daily life. The select fans, aptly named the "Coolfest Barkada," had the opportunity to interact with Kathryn through engaging games, with winners taking home exciting prizes from TCL.
The event was brought to a close with an electrifying performance from Lola Amour, a Filipino band known for their unique blend of modern rock, funk, and pop.
A Strengthened Partnership
TCL's TechMania: CoolFest Year 2 was more than a showcase; it was a celebration of Filipino creativity, modern living, and the evolving concept of "cool." Through its strong partnership with SM Appliance Center, TCL continues to make high-quality smart home appliances accessible to every Filipino household.
Customers can now explore TCL's complete range of products conveniently at SM Appliance Store. This includes TCL's innovative QLED and QD-Mini LED TVs, energy-efficient air conditioners, and modern, spacious refrigerators.
TCL's CoolFest Year 2 left a lasting impact as a celebration of Filipino talent, creativity, and community, demonstrating TCL's commitment, vision, and deep connection to the modern Filipino home.