Pop Goes Boom: LG Electronics Launches LG xboom by will.i.am for an Immersive Audio Experience
LG Electronics has launched its new audio lineup in the country, the LG xboom by will.i.am: Pop Goes Boom, at a vibrant event at Xylo at the Palace. The launch celebrated LG's "groundbreaking approach to audio technology," with a focus on immersive sound and powerful beats.
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| Pop Goes Boom; LG xboom by will.i.am Launches for an Immersive Audio Experience |
Yongwoo Park, LG Philippines’ Product Director for Media Solutions, welcomed guests to the event, while Mildred Bugay, LG Philippines Product Manager for Audio, introduced the new xboom lineup. The lineup has been "meticulously tuned by LG xboom’s Experiential Architect, will.i.am," to deliver richer, warmer tones and an unparalleled listening experience.
The New LG xboom Lineup
The new LG xboom lineup includes four products, each designed for a different kind of listener.
- Stage 301: Delivers room-filling audio.
- Bounce: Offers a compact yet bold sound.
- Grab: Built for on-the-go playlists.
- Buds: Provides detailed audio for solo listeners.
Also Read: Innovative Digital Art Exhibition by LG Showcases OLED Excellence
A Night of Music & Performance
The launch event was filled with electrifying performances, demonstrating the power of the new xboom lineup.
- Performances: The night was headlined by performances from Zephanie and NEW:ID. DJ Dara closed the night with a mix of K-pop tracks and party music.
- K-Pop Dance Battle: A dance battle featured five groups: DazZ Official, Excrementum, Kairos, Principtium, and Psycho. Principtium was crowned the champion, with Kairos and Psycho taking second and third place, respectively.
The event was also attended by special guests, including Sandra Jung, Kristy Cho, Mika Reyes, and Bianca Yao with the Gamers' Run Club.
Experience the future of music with the LG xboom by will.i.am, a smart, adaptive, and bold speaker that fuses cutting-edge technology with deep, immersive sound. Find out more at https://www.lg.com/ph/audio/xboom.