will.i.am x LG: New AI-Driven XBOOM Speakers Land in PH
LG Electronics, in collaboration with music and tech visionary will.i.am, has officially unveiled the new LG XBOOM AI series in the Philippines. The artist, serving as LG's Experiential Architect, personally introduced the AI-integrated speakers, which combine premium audio with a bold, artistic design.
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| The Fusion of Sound and Design: LG and will.i.am Unveil AI-Driven Audio Experience |
The Products: XBOOM AI Lineup
The new lineup, crafted under will.i.am's direct supervision, focuses on delivering a cohesive, high-quality audio experience. The series includes four main products:
- XBOOM Stage 301: A powerful speaker built for rich, room-filling sound. Features karaoke mic controls, earning praise for its performance-level audio.
- XBOOM Bounce & Grab: These portable, durable speakers are built for outdoor use. They are water and sand resistant, with a lightweight design that makes them easy to carry.
- XBOOM Buds: Advanced wireless earbuds offering immersive sound with noise cancellation, perfect for everyday use and travel.
LG demonstrated the durability of the Bounce and Grab models by submerging them in water and burying them in sand, with the music continuing uninterrupted.
The Vision: Design Meets Functionality
During the exclusive press conference in Manila, will.i.am emphasized the partnership's focus on bridging technology, design, and music. He stated that the goal was to create a sensory journey from the moment of unboxing to the first listen.
Yongwoo Park, LG Philippines Product Director, highlighted that will.i.am's creative influence ensured every detail of the XBOOM AI lineup was designed for a refined and immersive user experience. The collaboration is described as a testament to LG’s commitment to creating innovations that inspire.
The artist, a self-professed loyal LG customer, expressed admiration for the brand and reflected on how seamlessly the partnership aligned with his personal and design philosophy.
A Philippine Launch with Local Flavor
The launch event was a cultural and tech fusion, featuring local personalities like actors John Prats and Isabel Oli-Prats, singer Mix Fenix, and special guests Denise Laurel and Eric “Eruption” Tai.
Denise Laurel asked about the collaboration’s impact on the next generation of creators, pointing out how products like the XBOOM Stage become part of Filipino music culture.
Eric “Eruption” Tai underscored the importance of music in Filipino celebrations and daily life, prompting will.i.am to discuss how premium audio technology can connect people across different cultures.
will.i.am praised the Filipino creative scene, stating, "Filipinos are talented beyond talent. Engineers, singers, doctors, dancers, all of it. Filipinos are freaking awesome."
The LG XBOOM AI series is now available, delivering on a promise of superior sound, thoughtful design, and an experience that goes beyond just listening.
For more information, visit the official LG Philippines website and social media channels.
Pop Goes Boom: LG Electronics Launches LG xboom by will.i.am for an Immersive Audio Experience
LG Electronics has launched its new audio lineup in the country, the LG xboom by will.i.am: Pop Goes Boom, at a vibrant event at Xylo at the Palace. The launch celebrated LG's "groundbreaking approach to audio technology," with a focus on immersive sound and powerful beats.
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| Pop Goes Boom; LG xboom by will.i.am Launches for an Immersive Audio Experience |
Yongwoo Park, LG Philippines’ Product Director for Media Solutions, welcomed guests to the event, while Mildred Bugay, LG Philippines Product Manager for Audio, introduced the new xboom lineup. The lineup has been "meticulously tuned by LG xboom’s Experiential Architect, will.i.am," to deliver richer, warmer tones and an unparalleled listening experience.
The New LG xboom Lineup
The new LG xboom lineup includes four products, each designed for a different kind of listener.
- Stage 301: Delivers room-filling audio.
- Bounce: Offers a compact yet bold sound.
- Grab: Built for on-the-go playlists.
- Buds: Provides detailed audio for solo listeners.
Also Read: Innovative Digital Art Exhibition by LG Showcases OLED Excellence
A Night of Music & Performance
The launch event was filled with electrifying performances, demonstrating the power of the new xboom lineup.
- Performances: The night was headlined by performances from Zephanie and NEW:ID. DJ Dara closed the night with a mix of K-pop tracks and party music.
- K-Pop Dance Battle: A dance battle featured five groups: DazZ Official, Excrementum, Kairos, Principtium, and Psycho. Principtium was crowned the champion, with Kairos and Psycho taking second and third place, respectively.
The event was also attended by special guests, including Sandra Jung, Kristy Cho, Mika Reyes, and Bianca Yao with the Gamers' Run Club.
Experience the future of music with the LG xboom by will.i.am, a smart, adaptive, and bold speaker that fuses cutting-edge technology with deep, immersive sound. Find out more at https://www.lg.com/ph/audio/xboom.