Concentrix Launches iX360 & GBF Tower: A PHP 2B Tech Investment
Concentrix, the global technology leader and the Philippines' largest private employer, has officially launched iX360—a cutting-edge immersive experience center—alongside its 52nd operations hub at GBF Tower 2 in Quezon City. This dual launch, themed "iX360 and GBF Site: Digital Journeys Reimagined," represents a massive PHP 2 billion investment aimed at cementing the Philippines’ status as a global hub for digital transformation and AI-driven business solutions.
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| From left: Jericho Go, SVP& General Manager, Robinsons Offices; Claire Alfonso, GVP of Client Success, Concentrix PH; Atty Carmina Reyes, DICT Director IV of Industry Development Bureau; Amit Jagga, EVP and Chief Business Officer, Concentrix PH; Larah Sta. Maria, VP of Transformation & Shared Services, Concentrix PH; Quezon City Mayor Joy Belmonte; Vivian Santos, Deputy Director General, PEZA; Chris Caldwell, President & CEO, Concentrix; Paolo Ocampo, Site Leader, Concentrix PH |
iX360: Where Strategy Meets Immersive Tech
The heart of this expansion is iX360, a next-generation environment designed for co-creation and innovation. Moving beyond the traditional showroom, iX360 allows clients to engage with real-world simulations powered by:
- Advanced Analytics and Automation: Tools that bridge the gap between business strategy and execution.
- Artificial Intelligence: Immersive technologies that shape the future of customer experience.
The GBF Tower Site: A Workplace of the Future
Complementing the tech hub is the new operations site at GBF Tower, which houses nearly 4,000 employees across 20,000 square meters. The site supports diverse industries, including FinTech, Digital Media, Retail, and Wellness.
Also Read: Concentrix Debuts iX Hero; A Revolutionary AI Tool to Supercharge Workforce and Create Jobs
To ensure a world-class environment where "people and technology thrive together," the facility includes:
- Health & Wellness: On-site gym, clinic, and dedicated wellness areas.
- Comfort: Sleeping quarters, shower rooms, and multiple pantries.
- Innovation Spaces: Recreational areas designed to foster creativity and high-value service delivery.
Empowering Filipino Talent through AI
The launch underscores a vital message: AI and human potential are partners, not competitors. Amit Jagga, EVP and Chief Business Officer of Concentrix Philippines, noted that the goal is to use technology to amplify human capability, enhancing productivity and unlocking new creative outcomes.
With over 100,000 "game-changers" in the country, Concentrix continues to drive national competitiveness through strong partnerships with government bodies like DICT, PEZA, and the Quezon City LGU. The company was recently recognized as one of the "Best Workplaces in the Philippines" for 2026, highlighting its commitment to impactful employment practices.