GCash Unleashes Advanced AI Solutions to Propel Business Growth

Staff ni Anjie

GCash Unleashes Advanced AI Solutions to Propel Business Growth

In the fast-paced world of online shopping, it's important to know what customers want before they ask for it. GCash, the country's largest cashless community, is using artificial intelligence (AI) to help businesses grow in this way.

GCash Unleashes Advanced AI Solutions to Propel Business Growth
GCash Unleashes Advanced AI Solutions to Propel Business Growth

GCash showed off its newest AI-powered business-to-business goods at its fourth GCash Insider event, which takes place every six months at BGC Immersive in Taguig. The event's theme was "Spending in the New Era of AI." Through GCash for Business Partner Solutions, the company showed how AI-powered data-driven marketing strategies could help companies make highly customized marketing efforts and learn more about what their customers want.

"GCash, as a symbol of convenience and a trusted partner for millions, is reshaping meaningful engagement for our clients through our approach focused on innovation, customer-centricity, and data-driven insights," Winsley Bangit, GCash Head of New Businesses, said. "GCash Insider allowed us to delve into the crossroads of AI-driven marketing innovations and customer segmentation and engagement."

Based on unique transaction signals, GCash for Business Partner Solutions gives you timely and one-of-a-kind information about big market trends. This includes figuring out how people behave by looking at real facts about them, which is something only GCash can do. Leaders from GCash and experts in the field stressed how important it is to use AI technology to make business solutions that will work in the future.

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"AI has changed marketing in surprising ways, especially when it comes to targeting, writing copy and images, and judging performance." "With data as a resource, AI boosts marketing by making the most of all the digital channels available today," said Claude Gomez, Head of Marketing Strategy and Insights at GCash.

GCash for Business Partner Solutions also gives companies powerful data and marketing tools, like Ad Solutions, Promo Solutions, Identity Solutions, and Green Solutions, to help them get around in the digital world.

"The fact that over 94 million people use GCash more than once a day for different services gives us access to a lot of data." Neil Trinidad, GCash's Chief Marketing Officer, said, "This lets us offer data-driven solutions and real-time insights, improve operational efficiency and campaign performance, and make the customer experience better through hyper-personalization."

"GCash's dedication to new ideas is shown by the addition of AI technology." "Our partners can use these features through our solutions, using AI to make their businesses more flexible and future-proof," said Kay Lagman, who is in charge of partner investment and marketing at GCash.

Go to www.new.gcash.com/business/partner-solutions or email partnersolutions@gcash.com to find out more.

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