MediaDonuts to Aleph: A Strategic Move to Reinforce APAC's Role in Digital Innovation
In a significant strategic move to spearhead digital transformation across Asia-Pacific, Aleph, a global powerhouse of digital innovation operating at the nexus of media, payments, and education, rebrands MediaDonuts under its own umbrella. This strategic maneuver is aimed at emphasizing the importance of the APAC markets in Aleph's global operations.
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| Aleph Rebrands MediaDonuts; Bolstering Digital Presence in APAC |
Aleph's rebranding of MediaDonuts marks a culmination of its acquisition of Entravision's digital advertising arm in the summer of 2024. While Aleph was already a known entity in the APAC region, the procurement of MediaDonuts, a well-established regional figure in online advertising, has significantly bolstered Aleph's influence and presence across APAC.
The rebranding of Aleph in APAC brings several key advantages:
• Greater global integration. Aleph’s unique partners and clients ecosystem now fully incorporates the APAC markets. This integration allows advertisers and platforms to seamlessly access Aleph’s exclusive suite of media partners, payment solutions, and educational initiatives.
• Enhanced local expertise to benefit clients. The rebranding offers global clients integrated business solutions, providing them with deeper insights into the digital landscape of APAC, stronger publisher relationships, and data-driven technology for successful regional operations.
• An expanding digital ecosystem. As an industry leader, Aleph consistently partners with key platforms and acquires state-of-the-art technologies to provide the best solutions to its clients.
As a consolidated Aleph, the company provides integrated opportunities across more than 150 markets globally, boasts of over 60 exclusive partnerships, serves more than 26,000 advertisers, and employs over 1,500 personnel worldwide.
"Becoming a single brand under Aleph signifies a strategic advantage for our partners and clients, showcasing the extensive potential that the future holds under the wider Aleph umbrella. With the emerging markets of APAC, Aleph strengthens its competitive edge in the region, while we, in turn, rely on Aleph’s global scale. I am thrilled to be a part of this exhilarating new phase," states Pieter-Jan de Kroon, managing director of Aleph in APAC.
Gastón Taratuta, CEO and Founder of Aleph Group, also shares his thoughts on MediaDonuts' transition to Aleph. "By fully integrating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities. This consolidated identity is a unified vision serving clients and partners. It emphasizes our commitment to continuous innovation and ensures that the unique requirements and immense potential of APAC contribute directly to, and benefit from, our overall global leadership."